Optimize your YouTube channel and videos with YouTube SEO.
By following our advice, not only will you have successful videos with high engagement, but you’ll promote your brand on social media with each share and view you get. So let’s dive straight into it.
Be Consistent and Stay Committed
This may not sound like a very advanced tip, but trust us, it’s probably one of the most important ones. After all, it makes sense that many brands and influencers that succeeded in creating viral or highly engaging social media videos have one thing in common — consistency and commitment.
Publishing videos on a daily or a weekly basis, without exception, can boost your chances of regularly having engaging video content on your social media. Since people’s attention span is extremely short nowadays, which is especially true for social media users, publishing videos on a regular basis can help you a lot, especially if we take into consideration that your audience will start to expect them after a while.
For example, if you’re in the health or wellness industry, you can create a series of videos around a single topic, like «Healthy Monday», where you’ll publish healthy recipe videos every single Monday. If you’re in the beauty business, you can create short beauty tips videos and publish them each Friday. After some time, your followers will be expecting your videos on that specific day which is something that’ll boost your views and engagement rates, so create a plan and try to be as consistent as you can.
The Shorter Your Videos, the Higher the Engagement
As we already mentioned, many studies have pointed out the short attention span most social media users have. This is something that should be taken into consideration when creating video content, given that the most engaging videos on social media are up to two minutes long. This is true for Facebook, Instagram, Twitter, and even YouTube — the most popular video platform in the world.
A research done by Hubspot shows that 2-minute videos receive the most engagement on YouTube. The same research concludes that much shorter videos, lasting from 30 seconds to one minute, have the highest engagement on the other popular social media platforms.
Grabbing their attention in the first few seconds is an integral part of creating an engaging video. After all, you want your videos to be seen in their entirety, right?
That’s why you should think about removing your long intro (or making it much shorter) and preferably put a preview of what’s to come at the very beginning of the video. If what you want to share with your viewers takes you a long time, think about creating a video series on the same topic.
Plan and Prepare Your Content
«First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.» — Napoleon Hill
Planning by preparing a structure and writing a script can be of enormous benefit to your personal or your brand’s promotion online. Constructing a well-thought-out content will remove your nervousness and doubt, as well as the filler words we often know to use, like ums and ers. All of this will make your videos seem more high quality, which will in turn bring you more viewers and engagement.
One of the first things you need to ask yourself when preparing the initial script, or think about what your video will be about, is the reason why you’re making that video in the first place. What’s your primary goal and what exactly it is that you want to achieve? Another important question is who your video is targeted towards, or in other words, who your target audience is.
These questions will help you create more engaging social media videos that while based on your initial idea, it’ll be more focused on your specific goal for that video and your audience.
If you’re a beginner, after writing, updating and modifying your content, we recommend that you practice it for a while so that your delivery sounds natural and unscripted. With those things in mind, you can remove the unnecessary stress and enjoy the recording process while giving your followers more high-grade content to watch and engage with.
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Hook Your Audience from the Very Beginning
After clicking on a video, most social media users need around 10 seconds to decide whether they’ll watch it or not. This makes the first 10 seconds of your videos crucial which is why you need to pay a special attention to how your videos start. Let’s go over three things you can do to hook your viewers from the very beginning so they watch your videos in their entirety and engage with them in the meantime.
Explain what your video is about from the very start. You can tell your viewers what they’ll be watching in the following minutes and why you think they’ll want to watch your video. Make it short and sweet enough to peak their interest without coming out as boring.
Include a preview in the first few seconds. Take the most interesting and exciting parts of the video you have already created, and include those scenes before the actual video starts. You can even include bloopers if you think that’s something your audience would like to see. Don’t be afraid to experiment so you see what works and what your viewers are curious about.
Make your videos more visual. Instead of just listening to the narrator speak or listening to a piece of music, social media users prefer videos that have dynamic visuals. This can be photos, movie scenes, things you recorded with your camera, on-screen text, and anything else that’ll complement your video’s narration. If you can’t do this yourself, you can always hire someone on platforms such as UpWork or Freelancer for a reasonable price.
Customize Your Videos for Each Platform Individually
Modifying your videos for each social network you’re active on can be very fruitful for raising your post’s reach and improve your engagement. Every popular social network provides different customization features for content creators and marketers. Applying them will make your videos look better on people’s phones which will give you a higher rate of call-to-action conversions. Let’s go over each of the four most popular social media platforms where video content is big.
Maximum Video Length: up to 2 hours;
Ideal Video Length for Higher Engagement: around 1 minute;
Maximum Video Size: up to 4GB;
Recommended Resolution: any resolution with aspect ratio 16:9 for landscape or 9:16 for portrait videos, like 1920×1080 or 1280×720.
When creating a video for Facebook, be mindful of the fact that you can take advantage of the pre-made call-to-action button so you can get a boost on your CTA conversions. Other things to consider are the Facebook 360 feature that enables you to upload VR videos and the Facebook Live option where you can stream live videos.
Maximum Video Length: up to 140 seconds;
Ideal Video Length for Higher Engagement: up to 45 seconds;
Maximum Video Size: up to 512MB;
Recommended Resolution: 1280×720 for landscape and 640×640 for portrait videos.
Maximum Video Length: up to 12 hours;
Ideal Video Length for Higher Engagement: About 2 minutes;
Maximum Video Size: up to 128GB;
Recommended Resolution: 1280×720, 1920×1080, 2560×1440 or 3840×2160 pixels.
The most popular video-sharing platform gives you the option to upload longer videos with a very high resolution. Because the videos on YouTube are longer and predominantly watched on full screen, its recommended resolutions are all in landscape mode.
Maximum Video Length: up to 60 seconds;
Ideal Video Length for Higher Engagement: around 30 seconds;
Maximum Video Size: up to 4GB;
Recommended Resolution: the best aspect ratio for Instagram videos is 1:1 with a minimum of 600×600 pixels resolution. The aspect ratio for vertical videos is 4:5 with minimum resolution of 600×750 pixels.
For lengthier videos, you can try the IGTV app, where you can upload vertical videos with an aspect ratio of 9:16 (the recommended resolution is 1080×1920 or higher).
Instagram TV allows you to upload videos from 1 to 10 minutes, while some channels have an option to publish videos that are up to 60 minutes long. Here the maximum file size is 650MB for 10-minute videos, while 3.6GB is the limit for those 60-minute videos published from a desktop computer.
If you’re interested to know more about how IGTV works, check out our IGTV guide where you can learn all the essentials about this long-form video feature.
Respond to Comments
Multiple studies have shown that businesses that have superior customer service also have better engagement on their social media pages and with that, higher trust from their followers. Although the average response time for most companies online is around 10 hours, your customers and followers are expecting to get a reply in the first 4 hours.
Giving your best to answer the messages and comments you get on your videos (or hire someone to assist you with that) can help you create a more meaningful relationship with your audience which will get you more clicks and views. The more you engage with your followers, the more they’ll engage with your videos, so it’s a win-win situation for both parties.
Review Your Analytics
Closely following your video analytics can have an enormously positive effect on your forthcoming videos. After all, this is the place where you can find your top-performing videos and see what your audience likes and dislikes so you can create even more engaging social media videos in the future.
Depending on your goal (higher reach and brand awareness, more likes and followers, better conversion rate or simply more sales) you can find your best performing videos (most liked, shared or engaging videos) and try to create new video content that will be inspired by their success.
Some platforms such as Facebook have their own integrated analytics tools that you can use for free. While using these tools is a great start, if you want to get even more video statistics we recommend that you use special analytics tools that’ll help you to improve your video engagement rate.
Besides being a scheduling tool, Amplifr is also an analytics tool that you can use for all the major social media platforms such as Facebook, Instagram, Twitter, Tumblr, and more. You’ll be able to see whether your engagement rate has increased or decreased based on views, comments, likes, and reposts/retweets, whether you’re gaining or losing subscribers, the exact percentage of your active followers out of your total number of followers, and more. These stats will help you track your engagement so you know what to pay more attention to in your next videos.
Sign up to Amplifr to receive stats on reach, impressions, and engagement for all of your posts on any social media account you have
Post Your Videos at the Best Times
In order to increase the engagement rate of your videos to its maximum, our last advice is to post them at the best possible times. This is when most of your followers are online and scrolling down the Facebook or Instagram feed, which is why your videos will have the highest chances to be seen and engaged with.
Again, Amplifr can come to your rescue. With its special best times to post feature, you’ll be given the exact time when most of your followers are online so your videos can be seen by as many people as possible.
You can try it out for a whole week without paying a penny, and you don’t even have to leave your credit card information, so check it out and see what it’s all about.