How to growth hack your social media and make it more effective than ever.
Whether you need that extra income to pay your student loans, to start a business since you have the time, or you simply want to earn some money on the side apart from your full-time job, we’ve got you covered.
Social media gives us many opportunities and ways to earn extra money from home; all you have to do is look for that perfect one, the one hustle that not only you’re good at, but makes you happy and provides some extra income as well. Look no further since in this article we’ll give you the five best ways to earn extra cash on social media. All you have to do is read on and find your passion, so let’s start.
Start a Profitable Blog
If you want to work on something that you’re really passionate about and have good writing skills as well, blogging is the right side hustle for you. Building a blog is not as complicated as it seems and we’ll show you the most important steps you need to take in order to make this idea a reality. In order to monetize the website, writing quality content is not enough since you need to attract an audience and promote your site, which is where social media comes into play.
There is no successful website without corresponding social media platforms where the site can be promoted and where the content can be seen by many people, so let’s show you how to be a successful blogger-solopreneur and earn some extra money from this side hustle.
Set Up the Domain, Hosting, and Blogging Platform
The domain name, the hosting service, and the blogging platform that you’ll use for your blog are the three crucial things you need to set up before even thinking about creating the content.
You can purchase the domain name separately from the hosting service or you can get it when setting up the hosting, that’s up to you.
Make sure that your domain name resonates with the kind of content you will be creating. Be careful not to overcomplicate it or make it too long and hard to type and read. Research different keywords, make it short, easy to type, and above all, memorable. This being said, when looking at the big picture, the domain name is not that important. The content is what drives traffic and the right audience, so don’t beat yourself up if all of your ideas are already taken and you have to think of something new.
When choosing a hosting provider, familiarize yourself with the type of hosting you need, as well as the server reliability, uptime guarantee, and customer service availability, and choose accordingly. For small to medium sites shared hosting is recommended, Bluehost being the frontrunner, so check it out and see if it ticks all your boxes.
Finally, we come to choosing the blogging platform. You might have heard about WordPress since this platform powers nearly one third of the internet. It’s the platform that most beginner bloggers are using since it’s easy to use and manage, there’s a big support community, and it’s prepared for SEO, so have it in mind.
Write Quality Content
Once you set up the blogging platform of your choosing and customize your website to your liking, it’s time to talk about the content. If you want to be a successful solopreneur that will make profit every month and have a prosperous website, creating high-quality content is one of the most important steps.
Learn how to create a killer content strategy with our content marketing strategy guide.
Engaging and thought provoking content is the most shareable and works almost always, so think about the shareability and engagement of your blog post before writing it since social media is a crucial part for your blog’s success, but more on that in the next section.
Build Up Your Audience and Promote Your Blog
This may be the hardest part when it comes to creating and maintaining a profitable website since there is no monetization without having a larger audience. Acquiring an audience and getting that traffic to your website is never easy when starting out, so don’t get discouraged if things go slow in the beginning. Once you get a hold of the different methods and strategies, everything will become easier, and that’s a promise.
The fact that social media platforms have consistent traffic makes them the best place to promote your blog posts and find your audience. Since there are big and niche social platforms with different characteristics and purposes, it’s important that you concentrate on only a few instead of using them all. This will result into nicely organized, consistent, and engaging social networks which is what we want for the purposes of promoting your blog.
In order to do this, you’ll need to know who your target audience is and what social media platforms they use the most. For example, if your blog is about art and fashion, it’s only logical that your audience would mostly use Instagram and Pinterest so you’ll need to concentrate on those two platforms the most, if it’s about business and technology then LinkedIn, Google+, and Twitter would be the reasonable choices and so on, you get the picture.
When promoting on Facebook, for example, utilize all of its features in order to grow your audience. Find relevant groups and share your blog content there, or even better, create a group where you can engage people in conversation, share your content, and drive traffic to your website. You can also create a Facebook page, advertise it, and quickly gather a certain amount of followers who’ll continue to grow organically later. You can repost evergreen content so that you get a full life out of it, incorporate social sharing buttons on your blog to encourage your readers to share it on their social media profiles, use hashtags that will make your post more discoverable, automate your social media so that you are consistent with your posting and have more free time to do other things, reach out to bloggers and influencers to share your posts, and so on.
There are so many ways in which you can promote your blog content and build up your audience on social media, the possibilities are endless. Simply get in the game and find your own ways to do this, all you need is a bit of research and time, and you’re set!
Don’t Forget About SEO
Search engine optimization is crucial if you want to organically increase traffic to your website. SEO is simply incorporating certain keywords in your blogs that people are mostly searching for in search engines like Google, which increases your chances of being found in organic search results.
What’s even more important, SEO drives relevant traffic to your site. This means that your audience will be genuinely interested in the content which will in turn increase your conversion rates. You can find the right keywords by using tools such as Google Keyword Planner and implement them strategically into your blog alongside its title, description, URL, and so on.
Even though this may sound simple, SEO is both a science and an art that needs to be mastered. Therefore, find a tutorial and get familiar with this technique that will only pay off in the long run by bringing more traffic to your site.
How to Make Money
Now that we quickly went through the initial steps of you becoming a solopreneur by having a blog as a side hustle that can grow into a full business, let’s see how you can monetize this endeavor and earn some extra cash.
Affiliate marketing is one of the best ways to monetize your blog especially if you are just starting out as a blogger, and here’s why.
First of all, it’s very easy, and by very easy we mean that you don’t have to invest in creating and selling your own product. All you need to do is to incorporate an affiliate link in your content and be rewarded by that particular business for bringing them customers.
Secondly, it’s a completely passive income which means that you don’t have to deal with the customers, the technical side of the business, and the product itself. You won’t spend any time doing this except those few seconds when you copy and paste the affiliate link and say something about the product or service you’re promoting. Finally, affiliate marketing is a great guide and training if you ever want to sell products yourself. You’ll see what works and what doesn’t, what your audience prefers, what kind of products sell, and so on.
Simply choose your niche product (s) based on your audience’s preferences, check-out the competition so that you can set yourself apart in some way, and keep the content interesting when incorporating affiliate links. It’s very important to nurture the relationship with your followers and make them happy, since, after all, it’s them who bring you this revenue, so don’t disappoint with content once you start making that extra money through affiliate marketing.
Advertise With AdSense
If you have over 100 visitors on your blog every day, then it’s time to think about this next step which is advertising with Google AdSense.
AdSense is an advertising platform owned by Google which is a great opportunity to earn an extra income by doing what you are passionate about, which is creating your blog and writing content. Adding AdSense to your blog is very simple, you just make an AdSense account, fill in a request, and wait for it to be approved. If you don’t get approved, don’t despair since Google will tell you the exact reason (s) why your request was denied. After that, you can adjust, fix those problems, and apply again, it’s that easy.
In order to grow your audience and nurture your existing one, be careful not to include too many ads in the beginning. Start with two and see how it goes. Also, in order to have successful ads, their placement on the blog is very important. You’ll need to strategize and place them inside your content, above your content, next to the title, and so on, we actually encourage you to experiment and find what placements work best for you.
Sponsored content or sponsored posts are articles, reviews, DIY projects, stories, or any type of content that recommends and sells a certain product. In return, the one writing the content receives compensation from the brand in question.
If you decide to do this, it’s important to stay authentic and not make the content seem like an advertisement. After all, you know your target audience, you know their likes and dislikes, so the content should be created accordingly. Also, make sure to promote products and services that your audience is interested in, since, as we already mentioned, you don’t want the article to come off as an advertisement.
Remember, sponsored posts don’t have to be in the form of text, you can make a video instead. If you feel like you could be more authentic and reliable in a video, then don’t hesitate and do it. Who knows, maybe you’ll feel so relaxed and natural in front of a camera that you would want to start your own YouTube channel, but more on that later.
Promote Services and Sell Products
If you offer some kind of service or a product, like a course, an e-book, your time as a consultant, handmade jewelry, and so on, promoting and selling these on your blog is one of the best ways to make money. You are basically converting your followers into customers with the goal of having a consistent revenue stream, which is the most effective way of monetizing your website.
Just like with affiliate links and sponsored posts, it’s very important that the service or product in question is relevant to your target audience. When creating the content, make sure it’s engaging and interesting, even better, make sure it offers some kind of value to your audience and connect that value to the product or service.
Make a good case for why your audience should buy your product or service, let them know in which way it will benefit them, how it will improve some segment in their lives, how it will save their time, and so on. As you sell the product or service, mention your own experience with it and include other people’s experiences either in the form of text or a video.
Lastly, don’t forget to promote your product or service on your social media platforms. If you want to acquire more and more customers every day, it’s important that your followers see what you’re offering regularly, however, be careful not to post constantly and come across as annoying.
Monetize With YouTube
YouTube is one of the biggest social networks online, so, it’s only logical that we incorporate it in this article since it offers so many opportunities for side hustles. YouTube is the type of platform that is suitable for many different things, from pure entertaining to reviewing products, so here are some ways in which you can monetize your presence on YouTube.
If you still don’t have a YouTube channel and you want a simple yet comprehensive guide that’ll help you create it successfully, click here and do that first.
Become a YouTube Partner and Earn from Ads
YouTube has this program called the YouTube Partner Program where you can become a partner and earn money from the ads which are placed on the videos and the YouTube profile page. Besides earning money from ads, there are other benefits when becoming a partner, such as: more access to analytics, more customization options, live streams, and so on.
Beware that you need to have at least 10.000 views in order to have the opportunity to become a YouTube partner, which is not that much if you, let’s say, have 10 videos each with 1000 views, or 20 videos each with around 500 views.
If you qualify, the first step would be to sign up for the YouTube Partner Program by enabling your account for monetization which you can find in the «Creator Studio» section. Once you accept and agree to the YouTube Partner Program terms of service and policies, you’ll be given three different advertisement options to choose from. Have you seen those 20 second or 2 minute ads that usually go before the video you clicked on starts? That’s one of the options. In all three cases you’ll have the banner ads that show in your videos and you can either select one or all options, that’s up to you. You can always go back and change or adjust your choices, so don’t overthink it. Finally, click on the «Monetize my videos» button to confirm this, and all you need to do is wait to be approved.
Since YouTube is owned by Google, you’ll get paid from Google’s own advertising platform that we mentioned earlier, called AdSense. This is why you need to have an AdSense account.
Once approved from YouTube, you’ll be directed to the place where you should create your account. Information that’ll be required from you includes your email, some personal information like your name and address, as well as your banking information where your revenue will be coming. After this, you’ll be able to log into your account anytime and check your earnings.
Work With Brands and Review Products — Affiliate Marketing
Just as you can review a product on your website in a written form, you can do the same on YouTube but this time through a video. Instead of simply incorporating an affiliate link, this time you review a product and incorporate the affiliate link in the video or the description of the video. For each sold product through your affiliate link you receive a commission.
Many different companies have affiliate programs, and you can negotiate a pretty nice deal based on the product and how that product fits with your brand. For example, if your YouTube channel is about health and fitness, then a product like a meal replacement shake would be a nice fit because you already know that the majority of your audience would be interested in it.
In order for the videos to be fun for your audience, make them interesting and engaging. While reviewing the product, ask your followers questions about it and encourage them to leave a comment in the comment section. Make tutorials about how to use the product in question and try it out with some of your friends. That way your videos won’t come out as advertisements and the product reviews won’t detract from your authenticity.
Besides partnering with separate brands, you can also try the Amazon’s Associates program. This is a very good way to make money on YouTube since you can recommend literally any product that Amazon offers. By having the freedom to choose the product (s), you can choose only those that your target audience would be interested in. This way, you’ll only recommend products which are relevant to your content so you won’t risk annoying your audience with products they have no interest in.
In order to become an Amazon associate, simply create an account on Amazon and click on the «Join Associates» button. Then you’ll need to create another account and fill in the application for becoming an Amazon associate. You’ll then need to answer a couple of question about your website and/or YouTube channel, and wait to be approved in the next couple of days.
With affiliate links you will not only earn some extra cash, but also provide some extra value to your audience and allow them to support you by purchasing a product they need, so it’s a win for both sides.
Ask Your Audience to Support You
Many YouTube creators don’t make a living just from their YouTube channel, but have a full-time or a part-time job as well. However, more and more YouTube creators that want to dedicate fully to their channel have found another way to earn a solid income — through their audience’s support.Patreon being the most popular one at the moment, that allow fans to support YouTubers by paying them a small sum each month. Being financially supported by their fans allows YouTubers to create even more quality content, film more videos, and also film special videos for their Patreon fans which are only available to them.
How to convert fans into Patrons? Well, firstly you might want to know that Patreon is not for everybody. That being said, you need to offer your fans something extra in order to motivate them to become your Patrons since they are already watching your videos on your channel for free. Therefore, you can offer them a Skype call once a week or once a month where you’ll discuss topics relevant to your content, extra videos only for them on a regular basis, ask them to contribute in your content in order to give them a sense of importance, and so on. Don’t be afraid to get creative since it can really be worth it. In order to create a successful Patreon account, before sharing it with your audience share it with your friends and family first. It’s nice to have some kind of activity on your account before introducing it to your fans.
You can then come up with different levels or amounts that you’d like to receive from your Patrons, which can be from 1 $ to 500 $+, that’s totally up to you. These levels should include some perks for the Patrons so they are motivated to financially support you. For example, for every 1 $ donation your Patrons can receive a personal message from you, for every 10 $ donation you could send them a video saying thanks, for every 50 $ donation you could offer one-on-one Skype call, and so on. Be creative and keep in mind that your potential Patrons need to be motivated in order to donate. This is crucial for a successful Patreon account.
The best time to officially launch your Patreon account and introduce it to the world would be when you have at least a couple of Patrons first, which will most probably be your friends and family. This way you will seem more serious and your fans will feel like they are a part of a community which is very important if you want to have loyal Patrons that donate regularly each month.
Another great subscription crowdfunding service worth checking out is Drip. This Patreon competitor was first launched in 2012 by a record label called Ghostly International and was originally used for funding musicians. A couple of years later Drip got bought by Kickstarter, the world’s largest funding platform, and pretty soon became known as, you’ve guessed it, Patreon’s biggest competitor.
You may wonder, how come Kickstarter acquired another funding platform? Well, there’s a difference between these two services which makes them distinct yet complementary. Kickstarter is a service for supporting creator’s projects, while Drip is a service for supporting creators and their practices; it’s that subtle of a difference.
Drip works very similarly to Patreon, all you have to do is offer some special perks and rewards to your subscribers and receive financial support in return. The beauty of using Drip is that it’s connected to Kickstarter, so all of their 13 million users can use their already existing accounts to support creators on Drip. This platform is perfect for artists and everything that has to do with creativity and originality, since, after all, its first users were musicians, so keep this in mind.
Ko-Fi is another amazing crowdfunding service that has over 100.000 creators that receive financial support from their supporters. The biggest difference between Ko-Fi and the two previously-mentioned services is that Ko-Fi is more often than not used for one-time donations as opposed to Patreon and Drip that have loyal and dedicated supporters who make monthly payments to the creators they support.
The service is free and all you have to do is share the link or the special button and request that your supporters buy you a coffee, the coffee obviously being a metaphor for a small amount of money that would be enough for a cup of coffee. Also, you don’t have to create extra content nor give rewards to your supporters, since as we already mentioned, this service is mostly used for one-time donations.
This new source of revenue that comes from fans who support what you do will allow you to do what you love the most with the dedication and the financial stability you need. Therefore, if you have a nice audience that you’re connected with, don’t wait up and try one of these crowdfunding services out.
Sell Your Products or Services
Another way in which you can use YouTube for side hustles is to sell your own product (s) or service (s). From homemade jewelry to coaching about social media marketing, the possibilities are endless. You just need to know what you are good at, what you are knowledgeable about, and what you’re passionate about and use this to become a solopreneur by selling your own stuff. Here are some effective ways in which you can promote your product or service.
Show Your Fans its Benefits. Whether you’re selling a product or a service, it must be beneficial to your fans otherwise they won’t feel compelled to purchase it, right? Therefore, make videos where you’ll talk about the benefits your fans are to expect and show them how the product can be used. If you offer, let’s say, couching about meditation, explain the benefits of meditation, how meditation will change your fans' lives, and how the coaching session will look like. Tell them what to expect after purchasing and why your product or service is different and better from the competition.
Answer Questions. Ask your fans to leave their questions about the product or service that you offer in the comments, and create a video where you’ll give them the appropriate answers. This way you’ll not only provide more info about the things that you sell, but also connect more with your audience by directly answering their questions and concerns.
Show the Manufacturing Process. If you sell a product, make a fun video where you’ll show the complete manufacturing process. Start from the beginning, and use the «How it’s Made» videos for inspiration. We all want to see how the products we buy came into being, and YouTube is the perfect platform where you can do just that.
Ask Your Fans to Review It. This is a fun thing to do both for your fans and yourself. Simply ask your fans to review the product or service in question, or use it on camera, and create a compilation video from a couple of your fans' videos. This way your product or service will be more relatable to your audience, and the fans who will be featured in the video will most likely share it on their social media accounts. This is a great way to gain exposure and promote your stuff through your audience.
Share Your Knowledge — Create Tutorials
Another way in which you can earn some extra money on YouTube and use your already existing knowledge about a certain topic is to create tutorials of some kind.
Creating tutorials and educational videos is an amazing side hustle that has the potential to grow into a very successful channel, so make sure that the quality of your videos is very high, including the audio which is the most important part when it comes to tutorials.
Are you good at playing the ukulele? Or maybe you are passionate about English literature? If, for example, you’re good at playing some instrument, you could create videos where you’ll teach people how to play some popular songs on that instrument. If your channel becomes successful, you could create beginner level classes that your subscribers will need to pay in order to watch them. If, let’s say, you’re passionate about the latter, it would be a good idea to review the literature that high-school kids have and help them with their essays and exams. There are so many skills and passions that you could create YouTube tutorials about, the possibilities are endless.
Firstly, choose the category that you want to talk about and the content style as well. Do you want your channel to be strictly educational or would it be entertaining as well? Do you want to create short how-to videos, separate lessons, or full courses? Are you going to use visuals to support your content or will you be in front of the camera? These things depend on the audience you want to target and the topic you wish to talk about, so carefully think about these things before diving in.
Lastly, as we already mentioned, the higher the quality of your videos the better the chance of them becoming really successful, so use the appropriate equipment and make sure they are nicely edited.
Become a Social Media Influencer
Social media influencer can be any person that is on social media, has a particular interest in a specific industry, and has a small or a large audience. The job includes building a relationship with an audience and establishing credibility in the industry of your choosing, whether that is health & wellness, travel, business, technology, fitness, fashion, and so on. Influencer marketing is the future of marketing, so if you spend a lot of time on social media and want to earn extra income by offering products to your audience, read on.
Find Your Niche
Unless you are an already established social media influencer, the truth is that except your friends and family not a lot of people are interested in your photos, videos, or posts. This is why you should combine your passion and what you’re good at, and get even better at it if you want to become a successful social media influencer.
Therefore, don’t look for your niche. Instead, let it find you. You know what you’re good at, you know what topics you can talk about in an intelligent, inspiring, and interesting way. You need to create an identity in the field that you’re interested in, and specialize in one specific thing. Check out your competitors and see what you can do to set yourself apart from the crowd. Brands look for an authentic influencer that has built a relationship with their followers, so be yourself would be out first advice.
Choose Your Social Media Platforms
After we established that being a social media influencer involves, of course, being present on some social media platform (s), comes the question whether you should be on one or more platforms and which ones would best run your influencer marketing campaign.
There isn’t one answer to these questions since the answers depend on the industry that you’re part of, or to be more exact, on your niche. For example, if you’ve decided to become an influencer in the food or fashion department, Twitter and LinkedIn wouldn’t be the best options since you won’t find your target audience there. Therefore, it’s important that you know who you’re targeting and choose those social media platforms that you’re target audience mostly uses.
In order to make this job easier for you, we’ve compiled a list of all major social media platforms alongside information about which are best for which business or industry. Take a look, think about this really carefully, and then make your choice.
You’ll be most productive if you choose only one, but sometimes it’s good if you are on 2 or 3 social media platforms since this is the best way to reach a wider audience. Remember, being on too many platforms will lower your productivity since you can’t cover five different accounts with the same dedication as one, two, or even three, so don’t try to be everywhere in the beginning. Give it some time first and you’ll see how it goes.
Facebook has the most active monthly users out of all social media platforms, over 2 billion that is. The beauty of Facebook is that almost all users that have accounts on other social media platforms use it. This means that most industries and businesses are a good fit for it, even though it is primarily a place where people connect with their friends and family.
Check out our Facebook marketing guide to better understand this social media platform.
Sign up to Amplifr and connect your Facebook profiles and Podcast Pages and Groups to manage them with a single dashboard.
Instagram, being a highly visual platform, requires photos and videos that are visually pleasing and high-quality. This is important if you want to acquire a large following.
Check out our Instagram marketing guide to better understand this social media platform.
Sign up to Amplifr and connect your Instagram profiles to receive best posting time predictions and compare Instagram metrics with other sources.
Twitter is a text-based platform that people mostly use in order to be in the know. According to a recent survey, most of its users are on the platform to follow the latest news as well as celebrity gossip.
Check out our Twitter marketing guide to better understand this social media platform.
Just like Instagram, Pinterest is also a highly visual platform, the difference being that Pinterest has the highest revenue per click when compared to other social media platforms. Its users used to be predominantly women, but after they changed their marketing tactics in order to appeal to men as well, the ratio of women and men nowadays is around 60/40.
Check out our Pinterest marketing guide to better understand this social media platform.
Google+ may not have as many users as Facebook or Instagram, but their 100 million active users are very active and highly engaged. One of the great things about Google+ is that it can help your SEO if you have your own blog. How, you may ask? Well, if you share an optimized article on this platform, the search traffic will be redirected to your Google+ account and from there to your website. Also, your blog posts will rank higher in the Google search engine as opposed to sharing them on some other platform.
Google+ is mostly used by people interested in industries such as: technology, business, sports, weather news, accommodation and hotels, tourism, shopping, career and education, and so on.
Learn how to get YouTube subscribers and grow your channel in 2019.
Videos are great for storytelling and for actively engaging with your followers. Also, YouTube is a great platform for making that extra cash, so take the camera and see if video content is the right content for you.
Niche Social Media Platforms
In order to reach an audience with more focused interests, you should also consider building your presence on a niche social media platform. The audience may be smaller than the one on Facebook or the other big social media platforms, but the individuals who use niche platforms already have an interest in that specific industry so you won’t have to look for your target audience since it’s already there.
For example, Ravelry is a place for those interested in knitting, crocheting, weaving, spinning, and everything that has to do with the yarn artisan crafts. Both professionals and hobbyists use this platform for gathering ideas and sharing experiences, so you can use the already established community to promote products from this industry.
Here you have a list of 7 niche social media platforms. Do some research, find some more, see what they’re all about and who knows, maybe you’ll find the one that suits your niche industry the best.
Create a Content Marketing Strategy
As a social media influencer or an industry expert, in order to influence purchase decisions you must have a strong content strategy that will help you to acquire and keep an audience. The authority that you aim to establish between you and your followers requires that you are not only an expert of sorts in a certain industry, but also an entertainer, really transparent, and above all, human. This can be achieved only by having a strong content marketing strategy, so let’s see how this can be done.
Keep your content relevant
In order to acquire and keep an audience, you must always produce content relevant to the industry you’re promoting as an influencer. Think about your target audience and their interests. What do they like and dislike? What is your audience interested in apart from the industry you’re promoting? Do some research, find your voice, and make a plan. Are you mainly going to post photos, videos, blog posts, or a little bit of everything? What will the different types of content look and sound like? And finally, ask yourself if your audience will be interested in this kind of content. If the answer is yes, then move on to the next point.
Have a schedule
In order for you to stay relevant and above all, consistent, creating a content schedule is of utmost importance. After being active on social media for some time, check the analytics and see when your audience is mostly active. If you want to make this job easier for you, you can always use a tool like Amplifr which will help with both the analytics and the scheduling. The goal is to post when most of your audience is present online, but also to save you valuable time which you can use for other things.
Nurture the relationship with your followers
Taking care and nurturing the relationship between you and your followers is of utmost importance if you want to convert many of them into customers. Being friendly and transparent is what will make your customers trust you when recommending a product or a service, so gain the trust of your followers and be as engaging as the time allows you to be.
Collaborate With Other Influencers
Being a successful influencer means collaborating and connecting with other influencers from your industry. YouTube is the perfect platform for this, but you can do successful collaborations on other platforms as well. Here are some ways in which you can connect and collaborate.
Write guest blog posts
If you have a website, writing guest posts for other influencers' blogs is a good idea if you want to enlarge your audience. Find influencers that have established a good reputation in their industry and contact them by explaining your niche, what you’re an expert at, what kind of blog posts you could write for their site, and of course, offer them to do the same for your blog. Make sure that you optimize your articles for search engines, pay attention to grammar and vocabulary, ask your collaborators if they have some rules or guidelines when it comes to guest-posting, and of course, make sure that you provide quality over quantity.
Interview each other
Interviewing fellow influencers from your industry and being interviewed as well can expand your audience but also give you some new ideas about your marketing strategy. When contacting an influencer, make sure that you focus more on them than on yourself. Tell them why you chose them in particular, say a good word about their marketing skills, or just give them some kind of compliment about what they do while explaining why you’re reaching out.
It’s important that you establish credibility, so tell them about yourself, what you do, what you’re an expert at, and send them some social proof. Be friendly and let them know when you’re available for a Skype talk or a Google Hangout. Don’t be pushy, but give them some reason to write you back, like a recent accomplishment, some valuable information, or anything else you might think of. Finally, talk to them as you would with your peers, with your equals, since this is the only way for them to feel respected and treat you as their equal as well.
Share each other’s posts
This is another great way to acquire more followers from your industry and help other influencers do the same. It’s very simple, just decide how many and which posts you’d share from your collaborator, and they’ll do the same. Decide on the posts that you know your audience will appreciate and find interesting, and make sure that the influencer you collaborate with shares posts that are relevant to their audience.
Commenting on each other’s posts is also a good idea, especially since Facebook, Instagram, and other social media platforms changed their algorithms so that engaging posts are prioritized. Make sure to leave a thoughtful comment that will spark a discussion and talk to your collaborator to make sure you’re on the same page.
Promote Yourself and Build Your Community
Before starting to market yourself as an influencer, make sure that you have enough content on your social media platform (s) and a good amount of followers. After all, you don’t want to seem as an amateur, right?
The first thing to do would be to be as authentic and as genuine as you can with your followers. In order to gain their trust and respect, you have to also be one of them instead of someone who tells them what to do. Engage with them on a daily basis, respond to their comments, make a Q& A video where you’ll answer their most frequently asked questions, mention a fan in your post or a video, or message some of them directly if a certain message touches you — your followers will greatly appreciate it.
Also, if you want to quickly build your community it’s important that you are consistent. We already mentioned the importance of being consistent, but this is too significant so we mention it again. Many influencers, especially when starting out, don’t feel the need to post consistently because they still don’t have a big and loyal audience. This is exactly why you need to be as consistent as possible, since you’ll never acquire and keep a big audience if you’re not. We mentioned Amplifr as one of the tools that can significantly help you to do this, so check it out and you’ll see what we’re talking about.
Then, promote and market yourself in any way you can. Visit different forums, answer relevant questions, and post your articles/images/videos anywhere you can. Be a part of Facebook groups from the industry you’re representing and be active! Comment on posts, spark discussions, promote your content, and be visible. Make sure that your presence there is interesting and eye-catching for the followers in order to stand out and be noticed.
Lastly, don’t be on too many social media platforms. We mentioned that consistency and authenticity are extremely important for acquiring and keeping an audience, so in order to have an authentic presence on all of your accounts, choose maximum three of them. This, after all, depends on how much time you actually have, so think about how much time you have to spare before making this decision.
All in All
Creating a social media presence as an influencer takes time, patience, and consistency. You should be creative, authentic, and always provide value to your audience. Keep them interested and engaged, listen to what they have to say, provide quality content, keep a schedule, collaborate with other influencers from your industry, promote yourself, especially in the beginning, and you’ll get there in no time.
Start a Podcast
Typically, a podcast is a series of episodes that are made available through the internet in a digital audio or video format. Most often than not you can download podcasts in MP3 file format, so you can listen to them on any media device you own.
Some of the main reasons for starting a podcast are: building a better relationship with your audience, increasing traffic to your site, improving your public speaking skills, and of course, earning an extra income. Therefore, if you want to start a podcast, simply follow the following steps.
Find Your Niche
Finding your niche can sometimes be a difficult process. You may think that if you have a bigger audience you would have more listeners and you would have much more topics to discuss. But truth be told, the opposite may be more accurate. At the moment, there are more than 100,000 English speaking podcasts on the World Wide Web. You’ll need to differentiate yourself from all those podcasts and sometimes the best way to do that is to acquire a smaller and more precise audience.
To understand this better let’s take an example. If you want to start a podcast about health, that’s way too big of an audience since the topic is too broad, and since you are new people will have a hard time finding you. Therefore, at least in the beginning you should niche down. One way to do that is to talk about and acquire an audience that is instead interested in plant-based foods, for example. This way you’ll have a more niche topic and in return more loyal and concentrated audience.
All in all, you should not start with a very broad niche because that could have a negative effect and slower your acquisition of listeners.
Plan Your Podcast
After you’ve found your niche, the second most important thing would be to plan your podcast. You should think about the name of your podcast, create a release schedule (will it be daily, weekly, monthly, or something in between), think about whether you’ll have a co-host or not, and decide on the length of an average episode.
It would be helpful if the title of your podcast is explanatory, instantly appealing, and memorable. If you plan on having a co-host, you should know in advance what your part and your co-host's part would in every episode.
If you want to have a successful podcast you should commit yourself to a schedule. That way your followers will know when to expect the next episode, and you yourself will be more organized and productive. Popular editions of podcasts can be holiday themed topics, so you should think more deeply about the organization and scheduling of your episodes, even months before their recording or publishing.
Other things you need to think about are the description of the show, the logo of the podcast, and the equipment you’ll use. The description should not be more than two or three sentences. It should be keyword rich, short, and dense about the topics (keywords) your future audience would be interested in.
Choose the Recording and Editing Software
Since podcasts are mainly listened to while commuting to work or school, the audio quality is of a big importance to the listener interested in the content of your episode. Therefore, a good quality microphone should be a smart thing to spend your money on. Sometimes when you are interviewing guests on other locations you’ll also need a portable recording device, so think about whether your podcast will be in one room/studio or in multiple locations and acquire the equipment accordingly.
One of the most popular and recommended microphones that are used for recording podcasts are: Blue Yeti, Shure SM58, Rode Procaster / Podcaster, Audio-Technica AT2020 and Samson Q2U.
After recording the podcast you would need to edit the audio file. You may want to crop some parts, but even if you publish the whole podcast in its original state, you should still add your intro, outro, and your sponsors' ads (if you have them). For that purpose there are many free applications you can use, the most used one being Audacity which is both free and open source audio editor., so check it out.
How to Market Your Podcast on Social Media
There are many good ways to promote your podcast. There are also many platforms to publish your podcasts on. One of those platforms is the second most used search engine, and believe it or not, that is YouTube. If you have a video recording of your podcast, then YouTube is the perfect place to publish it. But even if you don’t have a video recording and your podcast was recorded only with a microphone, you should not miss the opportunity to publish it on YouTube. You can make a looping video with your podcast’s name and/or episode name with the logo of your podcast. You can input some graphics or animations and you can transcribe your podcast and put subtitles on the video. If you think that that’s too much, a solid background color with a logo or an image will be enough to make it YouTube friendly.
Many podcast hosts use SoundCloud as the main platform for hosting their podcasts. Even if you don’t use SoundCloud to host your podcast episodes, you should definitely use it to reach new listeners and get more subscribers.
SoundCloud is a popular destination for podcast listeners and it’s a place where you can easily share your audio recordings. Since SoundCloud is a very popular streaming platform used by millions of users, the service is integrated in other products as well. For example, when a link from a podcast is shared on some social media platform (like Twitter), it is embedded and can be easily played without leaving the page you’re on.
Promote it on Facebook, Twitter, Instagram, and Other Social Media Platforms.
Another excellent way to get new followers is to promote and publish your podcast on social media platforms like Facebook, Twitter, Pinterest, and Instagram. That way you can get new listeners and if you already have followers you can use them to promote your new stuff as well.
Publishing related photos and putting a link in the description is a good and successful way to promote your new episodes. You can also make useful short videos to catch people’s attention and get them to go and listen to your podcast. If you make some posts worth sharing, then you are on the right way to grabbing their focus and transferring them to the podcast episode.
Feature Guests with an Audience
If you’re doing interviews, one excellent way to promote your podcast is to interview people who already have a large following for the purpose of exposing it to new audiences. The podcast episode you just published can afterward be shared by your guests to their followers, which is one way in which you can simply and easily promote it for free.
Since you are new to podcasts you should be patient and not miss opportunities to invite guests that have small to medium audiences or followings. The important thing is to take the first step, do the research, and find your potential guests that you share or have similar topics of discussions with. Who knows, maybe they will invite you to their podcast in the near future.
Go on Other Podcasts
Just as you can feature guests with an established following, you can also be a guest on other podcasts and promote your show. That way, if you are interviewed on podcasts with related topics of discussion as yours, you could acquire followers that are already interested in what you’re doing. This is very helpful and important for the future of your new podcast, and while you’re building relationships with other successful podcast hosts, you are also building reputation and recognition for your own show.
This may be the most impactful way to acquire new listeners, and if you have something to share that people want and need to hear, be sure that some podcasters will invite you (if you try your best to contact them). Every podcast host is in constant search for new guests that their audience will like. If you do this right, it can be from a great benefit for you.
How to Make Money with a Podcast
Creating podcasts is an excellent way to build your audience, get new followers, or connect with new people and influencers. It is also a good way to promote your business or to extend your product’s visibility. As podcasts are becoming more and more popular people are jumping in and beginning to create new shows and discuss different topics. But for the time you spend creating those episodes, you should expect something in return.
Since you are a new podcaster, here are six ways how you can monetize your shows and get profit as a return of investment.
This is one of the most popular ways to monetize your podcast. It is also the simplest way, since all you have to do is contact a brand that wants to advertise and make a deal. Only for this to work, you should have a medium to large audience. More and more famous brands are sponsoring podcasts nowadays. If this is the way you’d like to proceed and make revenue, you should know your audience.
You should know what they like, what they would potentially buy, and also know your numbers. When contacting some company that could be a potential sponsor, these are the things they would want to know. So, knowing your numbers is knowing the demographic of your followers, number of listeners, their interests, and so on. Also, think about quality, not quantity. If you have too many sponsors your show could seem spammy and your listeners may not like it.
Another successful way for monetizing your podcast episodes is by affiliate marketing. You can recommend products that you think your listeners would want and get provision from the sales. For example, you can recommend a book at the end of the episode that is related to the topic of discussion and get provision from Amazon when your listeners buy it.
Products and Services
After you’ve made a larger audience and following you can start promoting and selling your own products. If you have a podcast about «yoga for seniors», after hosting for a while you’ll know much more about the topic, have more experience, and learn new things from your guests. Then you will be able to write a book, make an online course, or give a Skype tutoring to some of your listeners. This way you won’t have to sell other people’s products and you’ll get to keep the whole profit from the sales.
There is another very popular way for monetizing your podcast that works very successfully, especially in the last few years. The more time passes that the more this method works better and better. We’re talking about Patreon, although there are a number of other ways for getting donations from your faithful followers.
You can use Drip, Ko-fi, even Facebook, but Patreon is recognized as a leader in this field. For this to be more successful and for you to get more donations, you should give your followers something in return. For example, if they want to donate $ 5 every month you can give them a chance to ask you a question that you will answer in some of your next podcasts episodes. If they donate much more, you can give them the option to choose the next topic of discussion or propose guests for your next episode. Get creative and as soon as you build your audience, don’t hesitate to use this method to monetize your podcast.
Learn how to increase the number of your podcast listeners with social media, create an effective marketing strategy, and more in our Social Media Planning for Podcasters piece.
Side hustles can grow into full-time jobs, so consider this when you decide to become a solopreneur. By having this in mind, you’ll start the side hustle with more seriousness and consistency, which is what matters even if you wish for the side hustle to remain a side hustle. Therefore, choose your thing and start hustling!