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It absolutely is! Social media planning is important, and having a nicely organized social media editorial calendar will ensure that you stay consistent with producing and publishing content on all your social media accounts. But wait, there’s more! Editorial calendars can also be used for planning and organizing your blog posts. So, if you have a blog as well, this is something you definitely need.
But why do you really need a social media editorial calendar? Also, why editorial calendar as opposed to content calendar? What’s the difference between the two? And how do you get started?
We’ll answer all these questions here, so read on.
Social Media Editorial Calendar vs Content Calendar
Editorial calendar and content calendar are one of those terms that are used interchangeably by many. However, even though similar in many ways, there are some differences between the two that you should be aware of. This way, you can decide which one is most suitable for you and your content marketing, so let’s first define the two.
As we already defined it in another piece that you’ll find just a few paragraphs below, a content calendar is a working document where you plan, organize, and schedule content for all your social media accounts. This is where content is planned and scheduled for a set period like the next few days, the next few weeks, and some schedule their content even a month or two in advance. The document usually includes: specific content ideas, specific content topics, specific hashtags for every post, images, statistics, and other assets required for each post, categories for each piece of content, and most importantly, publishing dates for each piece of content so you know what to post when.
Editorial calendar is also a working document where you only plan upcoming content for a longer period of time like the next few months, quarters, even years. So it’s basically like a collection of topics for upcoming articles. So, whenever you have a good idea for a theme you want to write about in the immediate, near, or distant future, you can include it in your editorial calendar. Whenever you remind yourself of a holiday that is, again, in the immediate, near, or distant future, you write it down in your calendar. Whenever you see a great idea by another brand or a competitor, you write it down. And so on, you get the gist.
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So, a content calendar would be more of a daily and weekly, sometimes even monthly posting schedule, whereas an editorial calendar involves more content planning for the upcoming months and years, so it’s used for long-term planning.
Do you think that a content calendar is all you need? Then read our “How to create a social media content calendar: tips and examples” guide to learn more. Do you know that Amplifr is the perfect tool that’ll help you to create your content calendar effortlessly and efficiently? We explain in detail how it works in the above-mentioned article, so make sure to check it out!
That being said, if you think that a social media editorial calendar is right for you and your content marketing, then you’re exactly where you should be. Read on to see its benefits and how to get started.
Social Media Editorial Calendar Benefits
Incorporating an editorial calendar in your content marketing will bring you plenty of benefits, so let’s focus on the main ones.
You’ll Improve Your SEO
As we already said, an editorial calendar is where you plan upcoming content, meaning the topics, titles, even specific target keywords and keyword phrases. By writing down the target keywords and titles in advance you’ll have better-optimized pieces for search engines like Google.
You can go even further and incorporate relevant hashtags for each piece you intend to share on your social media accounts. These can include general hashtags, more specific hashtags, and branded hashtags. Check out our piece How to Use Hashtags on Facebook, Instagram, and Twitter to learn more.
You’ll Never Run Out of Content Ideas
By writing down content topics and themes weeks and months in advance, you’ll be able to effectively plan future content and never run out of content ideas again. Moreover, you’ll have a better overview off all the topics you’ve written about which can be of great help when it comes to consistency and relevancy across all your social media accounts.
You’ll Create More Successful Advertising Campaigns
Planning ads around your blog and social media content is what results in efficient and successful advertising campaigns. So, by having well-planned content ideas you can create better ads that’ll resonate with your target audience and give you the clicks, orders, engagement, or the followers you’re after. Additionally, our ads need to be in sync with your content so they’re more appealing to advertisers in the same or similar niche.
How to Create a Social Media Editorial Calendar
Creating your very own social media editorial calendar is not a hard task. All you need is a bit of time and knowledge of what information you should include. Let’s give you some directions.
First things first, you need to use an Excel spreadsheet, a Google sheet, or any other type of working document. You can include the following information and keep including additional info yourself, or assign your content lead and share it with your content team so that everyone can participate in its organization.
Include Each Social Media Account
You can use one document for all your social accounts, or create a separate one for each – that’s totally up to you.
Include Topic Themes
According to your target audience’s interests, current events, popular news, and upcoming holidays, you should include content ideas and themes that you want to write about in the upcoming weeks, months, even in the upcoming year.
For example, is Valentine’s Day around the corner? Then your articles and social media posts should revolve around the themes of love, relationships, dating, and so on. Make sure to include this in your editorial calendar at least a couple of weeks before so you (and your content team) have plenty of time to create the appropriate articles and posts.
Check out our amazing social media holidays inforgraphics so you’re always aware of events that can help out with your content.
Include Specific Topics
According to the topic themes, you should have another column where you’ll write down specific topics for the articles and posts you want to create.
Include Content Types
For each topic, write down of the type of content you want to develop. Will it be a blog post, a video, an infographic, a social media post with a text and a photo, or something else? Decide on the best option and make sure to include different content types so you have more variety.
For a better search engine and social media optimization, writing down the most searched and relevant keywords is a must, especially when it comes to blog posts. Use a tool like Google’s Keyword Planner to do a thorough research and choose the best keywords that’ll make your content more visible.
Similarly to keywords, including hashtags in your social media posts is a must. Hahstags are basically keywords, but you need other tools like Hashtagify to find relevant ones for each social media platform you manage.
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According to each content topic and content type, decide on a deadline for each piece so it’s out on time. Obviously, your Valentine Day’s posts and articles should be out before the 14th of February so they’re relevant when published. Beware that your social media designer might need more time to create infographics, which is why we recommend for the editorial calendar to be shared with everyone in your team.
Once you create the outline for your social media editorial calendar, all you need to do is update it with the above-mentioned information and your content marketing will go smoothly and efficiently. You can even include information from content calendars like scheduling dates for your posts and guest posting schedule so you have everything in one document.