Everything you need to know about the YouTube algorithm and how it works so you can increase your organic reach.
YouTube is a platform that’s only going to continue to grow, so now is the right time to start and we’ll give you 9 great reasons why you should. That being said, there are much fewer reasons why you shouldn’t, so make sure to check both the pros and cons to figure out whether or not starting a YouTube channel is worth it for you in 2019.
Reasons to Start a YouTube Channel in 2019
Want to know more about how to set up a YouTube channel? We’ve got just the thing for you! Check out our guide on how to create a YouTube channel and figure out how to do this effortlessly and step by step.
But before you do that, let’s first go over the reasons why you should start a YouTube channel in 2019.
YouTube is The Third Most Popular Social Network
It’s true; www.YouTube.com is the third most popular website (after Google and Facebook, of course) and the second largest search engine in the world — which is great news for both personal brands and businesses. But what does this mean for you as a potential YouTube creator?
Firstly, you’ll reach a worldwide audience of over 2 billion monthly active users. So, no matter what type of content you create — there will be people interested in it.
Secondly, if you incorporate keywords in your titles, descriptions, tags, and so on, you’ll have higher chances to be found by your target audience. If you want to find out more about how to optimize your YouTube channel and videos, check out our guide on how to create a YouTube channel that’s linked above.
Lastly, given that YouTube is owned by Google, your videos will be even more discoverable since Google doesn’t discriminate against video content. On the contrary, videos are as important to Google as text-based sites, so make sure to optimize them as best as you can.
Video Marketing Continues to Grow
If you’re thinking about whether or not to start a YouTube channel for your brand, let us tell you that right now is the perfect time to do it. Did you know that by 2021 it’s predicted that over 80% of all internet traffic will be for video content?
You might be aware that video marketing has exploded, especially in the past few years, and will only continue to grow. But what if you are an individual who doesn’t have a business (yet) but is thinking about becoming a YouTube creator? As a powerful medium, YouTube can give you many opportunities if you have good ideas and create quality content — so go for it.
Reach a Worldwide Audience
As we mentioned in the beginning, YouTube is visited by over 2 billion users from all over the world each month. Slightly over 15% come from the US, the rest being from China, India, Japan, Russia, and plenty of other big and small countries, and works in over 80 languages. These stats tell us that anyone who uses YouTube has the potential to reach users from all over the world, and you can as well!
So, if you have an online business, this should be the reason number one for you to start a YouTube channel in order to promote it. You can optimize your channel and your videos for a global audience to further increase your chances of having a wider reach. For example, you can see where most YouTube users come from and translate your content including the title and description of your videos, the tags, and any other written text in those languages, collaborate with international creators, mention some of your international subscribers in your videos, and so on.
Are you on multiple social media platforms? Sign up to Amplifr to manage your accounts with a single dashboard, schedule your content, and receive the best analytical insights and posting time suggestions.
YouTube is a Great Creative Outlet
If you’re a creative person who enjoys filming videos and is in need of a video platform to showcase them — YouTube is the perfect creative outlet for you. Whether you want to do daily vlogging, travel videos, animations, short movies, or something different, YouTube can be the storage place for all of your projects. Who knows, maybe someone who’s interested in what you do will stumble across your work and offer to collaborate or even hire you. Isn’t this a good enough reason to start?
Share Your Expertise — Help People
This might be one of the best reasons to start a YouTube channel — share your expertise and knowledge, help people along the way, and if you acquire enough followers you can even make money from doing what you already know and love. Isn’t this how every dream job sounds like?
If you’re an expert in some field, whether that’s a foreign language, martial arts, spirituality, nutritionism, animation, music, or anything else you think people can learn by watching a YouTube video, go for it. You can create how-to videos, tutorials, lectures, and/or courses, depending on your specific expertise and target audience.
If you want to know more about influencer marketing check out our influencer marketing guide.
You can also include your customers and ask them if they’re willing to share their experience about using your products or services in a «customers' stories» playlist. You can also create how-to videos, tips videos, influencer videos, contests, and so on — there are plenty of possibilities.
Great Exposure for Your Business
As we just mentioned, YouTube is a great platform for sharing videos related to your business and what you sell in order to promote your brand and reach a wider audience.
One thing you can do is, as we said, how-to videos about your products. Apart from those, you can share behind the scenes videos, show your customers how your products are created, give them tutorials about things related to your business, and so on. All you need is a bit of creativity, nice equipment, a bit of help from your marketing team, and you’re ready to start!
We’re all aware that in the last few decades, TV ads have been the best type of media advertising. Brands still spend thousands of dollars for TV ads that last only a couple of seconds, since, after all, traditional media like TV is still influential. Be that as it may, YouTube is changing this narrative.
According to the findings of a Google-commissioned Nielsen study, the YouTube mobile app reaches more adults (especially millennials) in the US than any other cable network out there. And this is only for YouTube used on mobile phones, so imagine how many people use this platform on laptops, tablets, and other devices as well. This means that if you advertise on YouTube today you’ll most probably reach a wider audience than by advertising on TV. Not to mention that you’ll pay a LOT less.
What’s more, not only will you reach a wider audience, but you can also target the type of audience you’re specifically going for. This means that your ads will be seen by those people who are most likely to be interested in your brand and what you offer. So, make sure you know exactly who your target audience is before diving into YouTube advertising.
But what does this have to do with starting a YouTube channel? Well, because you must have a YouTube channel and a few uploaded videos in order to advertise on this platform. So, if you think that your business can benefit from YouTube advertising and don’t have a YouTube channel yet, check out our guide on how to create it.
You Can Make Money
Yes, you can still make money on YouTube in 2019 even though the number of creators is increasing day by day. There are a few ways to earn money on YouTube, so let’s get over each one.
In order to monetize your channel with ads, you first need to become a YouTube Partner. The conditions are to have over 4 thousand hours of watch time on your channel in the last year, have at least a thousand subscribers, and check whether your country qualifies. If your application is approved you’ll be a part of the YouTube Partnership Program and, since YouTube is owned by Google, earn via Google AdSense. Beware that making good money via ads is effective only if you have plenty of subscribers.
Selling Products and/or Merchandise
If you have a business, the best way to earn money from your channel is to use it as an online store where you can sell your products. If you’re an individual creator, you can create your own merchandise like mugs, t-shirts, cards, and so on, and sell it to your biggest fans.
Working with brands and creating sponsored content or joining Amazon’s affiliate program is another great way to make money on YouTube. Make sure that the products you recommend are related to your channel so your audience is interested in them.
If you have a loyal audience who cannot wait for your next video, you might be able to make money via platforms like Patreon where your followers can financially support you and what you do. They’ll get something extra from you for your support, like a mention in a video, a handwritten card, your merch, and so on. Take a look at some successful Patreon pages to get some inspiration and see if this is the right thing for you.
One More Source of Traffic
If you have a business and want more traffic to your website or e-commerce site, and of course that you do, YouTube is a great platform you can use to promote your website.
You can do this in a number of ways. One would be to simply link your website in the videos' description. You can then use call-to-action and encourage your viewers to click on the link and/or insert a link in the call-to-action overlays.
Why You Shouldn’t Start a YouTube Channel
As you can see, there are plenty of reasons why you should start a YouTube channel in 2019 and beyond. It’s definitely still worth it and if you think that your business or you as an individual creator can benefit from this platform, don’t think twice — go for it!
That being said, there are a few reasons why that might not be the best idea, at least for the time being. Let us explain.
You Don’t Have the Time
Being a successful YouTube creator requires a lot of time and a lot of work. Of course, it all depends on the type of content you produce and how often you upload videos, but generally speaking, making it on this platform requires time and effort.
So, unless your sole purpose of creating a YouTube channel is to advertise your business on this platform, if you don’t have enough time to invest, don’t even bother starting. This, of course, doesn’t apply to those who have the budget to hire someone to do this job or have a big marketing team that will do the hard work, but to those who will film, edit, and upload the videos themselves plus have a business to run.
YouTube viewers look for quality content and regular video uploads when deciding whether or not to subscribe to a certain channel. So, if you don’t have the time to do both — it’s in your best interest not to waste your time.
You Are Only In This For the Money
As we already said, you can still make money on YouTube in 2019 in various ways — from YouTube ads and selling your products or merch, to affiliate marketing, membership platforms like Patreon, and more.
However, making money on YouTube is not as easy as it sounds. You first need to have thousands of subscribers in order to earn so you can support yourself, and even then it can be difficult. So, if you’re in this just for the money, there’s a big chance that you’ll quickly get discouraged which is why you should think twice before diving in the YouTube waters.
You Easily Get Hurt By Other People’s Opinions
YouTube and social media in general are places where all kinds of people can voice their opinions about anything and everything. Just open any YouTube video and scroll down to read the comments. In most cases, you’ll mostly encounter positive comments but there are always negative people and trolls who want to hurt someone’s feelings just because.
Also, since being a YouTuber means opening up to the world, there will always be people who won’t like what you say, or even how you look like, or what your habits are, and so on. So, if you’re easily hurt by negative comments about you or what you do, maybe YouTube isn’t the best place for you. On the other hand, if you’re up to the challenge and think this can make you emotionally stronger, go for it!