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How To Manage Multiple Social Media Accounts

So how does an ordinary day of managing multiple social media accounts look like?

  1. You log in a social media account;
  2. Compose a new post;
  3. Check what’s happening in your streams;
  4. Engage in conversations;
  5. Obsess over analytic reports;
  6. Ponder what was it that you forgot to do;
  7. Log into another social media account;
  8. Repeat the same.

And this is probably the case if you’re a blogger, influencer, online business owner, vlogger, Instagrammer, or entrepreneur. Or even just a regular heavy social media user that likes to post a lot. And it’s bad enough as it is.

But what if you’re an online marketing agency with a small bucket load of clients’ social media accounts to tackle every day? It can get pretty overwhelming, pretty fast.

Managing your (or your client’s) social media profiles shouldn’t make you feel like Sisyphus rolling a boulder up the proverbial hill. It should be as systematic, efficient, and worry-free as possible. That’s why we’ve decided to explore the best social media management tool options and show you how to automate the process. So how?

Using dashboards and social media management tools.

It’s as simple as that, and yet it can be all it takes for your business to soar to new heights. It’s 2017 and the great tools out there will soon make manual posting to each social media platform individually seem pretty archaic. But before that happens, you shouldn’t miss the opportunity to get an edge over your competitors today, and learn about it in this comprehensive guide.

If you’ve read our social media management guide, you’ll know that every smart business or individual has to nail cross-channel marketing and posting on multiple social media platforms. Different social media platforms offer different, yet competitive ways for your business influence to grow, and as we’re entering 2018, spreading your online presence on multiple social media networks seems smarter by the minute.

Yet if you’re already trying to expand your presence on multiple social media, chances are you’ve realized how painstaking it can be - attuning yourself to the expectations of your target audiences on different networks, as well as keeping up with all the different formats, specs, and requirements different platforms need!

But we’ll cover all those topics extensively, and hopefully will help you deepen your knowledge of social media marketing.

This guide will teach you how to:

  • Expand your marketing to multiple social media profiles or platforms;
  • Approach SMM on multiple social media accounts with a strategy;
  • Pick the right social media management software;
  • Organize, group together and prepare your content;
  • Schedule your posts in advance;
  • Post to multiple social networks, and learn how to use your content calendar;
  • Make sure your team posts in a transparent manner;
  • Monitor the posting processes;
  • Gather data;
  • Analyze multi-channel data;
  • Share drafts with clients and have them approved all from the same platform;
  • Create informative and concise reports;
  • Upload your posts in bulk;

On top of that:

  • How to do all of the above with Amplifr;
  • An overview of top-of-the-game social media management tools;
  • And a few other juicy SMM-related tidbits here and there!

Posting to multiple social media accounts: Context and benefits

Why do you need multiple social media accounts/profiles in the first place?

First, let’s get this straight - you can either have:

Different social media platforms all have their perks, whether it’s reaching younger audiences on Instagram, or exploring the aesthetic possibilities for your brand on Pinterest. And although Facebook is still reigning supreme as the No. 1 Network when it comes to marketing investment and sheer number of users, there are unquestionable rewards to be reaped from using other platforms.

You can check out our dedicated guides on Facebook, Twitter, Instagram, Pinterest, and Tumblr SMM if you are thinking on indulging yourself in a bit of social media marketing candy and mixing up your platforms. They can provide some valuable insights about who uses these social media network giants and why, and how to use that info to your advantage.

But you can also have multiple social media profiles on the same platform, either for different brands, or to manage several company profiles. Some businesses find it easier to have several accounts on, say, Facebook for example, for different departments or services. This can cut the number of followers each account has, but it definitely has its advantages, as interaction with users can become even more personalized, and companies can split management of profiles to different departments within their company. Let’s explore what this could mean for your business or brand.

Multiple social media accounts: Pros and cons

Pros

Cons

Don’ts

The time is not ripe for creating an additional social media account in the following circumstances:

If that’s the case you’re probably better off with a hashtag or other branding, to give your new promotional content an edge and distinguish it from the rest.

Don’t take the risk of confusing your potential customers in the future, if you suspect the account is going to be left unused.

General tips and best practices for managing multiple social media accounts

Planning and strategy

Social media management can easily turn from the fun and impulsive vanity exercise of your personal profile (that feels like second nature) - to the hectic and time consuming affair of managing a business or a professional profile. When you throw in ads, and a couple of other social media networks in the mixture, it can become downright impossible to manage and to stay consistent with your posting. Not to mention that the reality of managing a business is that your social media marketing is hardly the only aspect you need to focus your attention on.

However, the best way to guarantee consistency with your social media posting is to incorporate social media tolls into your daily routine. Building your social media presence can be difficult and time-consuming, so it’s important to take it seriously. Block out the time on your calendar, turn off all distractions, and dedicate a healthy chunk of your time to getting down and dirty with managing your social media accounts. Do this in one or two different time slots every day.

Devise beautiful, unique content specific to the social media platform you’re posting to

You always have to pay attention to the different requirements for each platform to ensure that your posts will look beautiful, no matter the placement or device your followers are using at the time.

If you decide to hold off on getting a social media management tool that will automatically check this for you when you post (like Amplifr does), and do it the hard way - fine. But our advice is to check out the help section of your platform of choice and find out the requirements manually. Whatever you do, just don’t go on fumbling in the dark.

Us here at Amplifr run three English-speaking profiles in different social networks.

Now, post requirements are not the only thing you need to have in mind. Different types of content perform differently on social media platforms. Posting a video on Facebook might seem like second nature, but how to approach Twitter, or Linkedin? Hashtags work better on Instagram, while Facebook remains non hashtag-friendly. Every social media platform is different that way, and audiences are attuned to this instinctively.

And as the great Gary Veinerchuck says, “In a world where there’s an enormous amount of social content, if you don’t make someone stop what they are doing and create a response, you are going to lose.”

That means you have to pay attention to the types of content proven to work (and be engaged with the most) on a given social media platform.

Here is our advice on what content types to use for different social channels. You have full license to get inspired and start researching what works best for each network.

Facebook

  • Videos — as this is the type of content that proves it has the most engagement time and time again. Keep in mind that Facebook’s algorithm prefers native videos as opposed to links, and it will greatly improve their reach.
  • Curated content.

Instagram

  • The absolute best and highest resolution photos you have in honor of the platform’s aesthetics.
  • Quotes - short, fun and easy to engage with!
  • Visually appealing stories.

Twitter:

  • News - they are best suited for the most political of platforms.
  • Blog posts;
  • GIFs - they go hand in hand with Twitter’s micro-posts.

Pinterest:

  • Infographics;
  • Step-by-step photo guides.

LinkedIn:

  • Jobs;
  • Company news;
  • Professional content.

Google+:

  • Blog posts that you want to rank on Google - don’t underestimate the power of the platform, as there are several arguments in its favour, and SEO is one of them.

Pro tip: Building your visual presence on any network is a difficult endeavor, and you can check out our SMM visuals guide to hear our tips and opinions on the matter (if you haven’t already).

Schedule your posts ahead of time

Planning is everything. And being able to schedule your posts in advance can be a real lifesaver, especially when things get hectic.

But, if you’re still doing this manually, simply planning ahead and writing or preparing a large batch of content say, once per week, and then uploading it on a daily or weekly basis will also help your social media account a great deal.

Famous Youtubers, for example, have a common (and great) practice of keeping posting times consistent - and even letting viewers know when they post their daily or weekly videos. That way, your most passionate followers can know when to expect your amazing content!

But scheduling posting and staying consistent won’t only help your followers - it will help you change your attitude towards posting, and treat it as a professional obligation, rather than as an afterthought. It can be a done in a simple spreadsheet format, an Excel sheet for example, where you outline the posts body, any additional content (images, videos, urls) and posting times.

When choosing when to post, you also have to watch your audience’s peak activity times, in order to prompt optimal levels of engagement, and make sure your content is seen by a maximum number of eyes organically.

This is especially true of platforms such as Twitter, whose algorithm isn’t so heavily built around creating a curated timeline populated by your past user habits - clicking and interacting in a never ending loop with content you’ve previously interacted with. You have to stand out in the avalanche of posts, and the best way to do it naturally (apart from having awesome content) is to just calculate and post around peak activity times.

Engage, engage and engage some more!

This is, of course, relevant even if you have a single social media profile. User engagement rises proportionally to yours. Answer questions and comments as much as you can, or have your team do it. Social conversations are happening all around, and it’s your duty to participate, tune in, and listen if you want to cement your presence in this revolving social media world.

Aspire to keep your engagement rate growing at all times.

The importance of comparing stats

If you decide to keep it vanilla, there are platforms that are really great at this, and some that suck. So comparing stats without the help of a social management tool can be either reasonably easy or downright impossible, depending on the platform you are using. But in either case, it can be improved a great deal with a smart tool. Here’s an overview of what the built-in analytics can do for you - some are in dire need of enhancing.

The importance of comparing stats

If you decide to keep it vanilla, there are platforms that are really great at this, and some that suck. So comparing stats without the help of a social management tool can be either reasonably easy or downright impossible, depending on the platform you are using. But in either case, it can be improved a great deal with a smart tool. Here’s an overview of what the built-in analytics can do for you - some are in dire need of enhancing.

Facebook

Facebook is, hands down, the best when it comes to giving you stats and analytics, or insights, as they call it. The more data you have at your disposal to analyze and compare, the more informed will your next SMM decisions be. No other social media platform comes even close to this level of depth when it comes to its analytics. But if you think this sounds so impressive that there’s no need for improvement - you’re wrong. Continue reading and find out how social media management tools like Amplifr, enhance these features, and bring them to a whole new level.

Twitter

Twitter lets you view a gallery of your top-performing tweets in your account home, as well as metrics containing views, retweets, likes and comments in your activity dashboard. You can promote your best tweets with a relevant audience right from your analytics dashboard. The audience insights dashboard on the other hand, lets you explore the demographics of your followers and follower growth, so you can better understand what type of posts would appeal to your following.

Instagram

Instagram has some basic built-in analytics or Instagram Insights (available for business accounts) that offer you stats regarding your followers, your posts and your stories (and how all three of those interact). Follower stats offer demographic data,

Tumblr

Unfortunately, there are no native, free-for-all Tumblr analytics. You can track some of the data on Tumblr by using Google Analytics, or by using the basic Activity tool. That means that using a tool such as Amplifr with Tumblr analytics can help out a great deal.

All that being said, native analytics helps you understand and evaluate your presence on individual networks, but using a single tool to access all that data will help you compare it across platforms.

Sign up to Amplifr and connect your Tumblr pages to analyze the engagement and see what your audience really needs.

Automate as much as you can

By now it has probably become evident that we strongly recommend using a tool to automate your social media posting, and this is the only step here that explicitly requires one. Setting up posting systems that work no matter whether you’re around or not is key, because that way, your social media success won’t depend on you personally making the effort.

In the 18th century, the mechanical Turk might have impressed chess players with its unprecedented, if fraudulent brilliance, but today, in the 21st, you can actually reap the benefits of real automation. And social media is one of the fields where it possibly makes sense the most.

Understanding the dynamic of social media networks is one thing, but having the capacity to maximize your reach, engagement and conversions is another. And that’s exactly where automation comes into play.

But before we dive deep into all the wonders of social media managing and automation, let’s recap first.

Key takeaways from this section:


Signs that you need a social media management tool

If you aren’t already struggling with multiple social media accounts, making the switch will add a number of challenges to the already long list your company is probably facing, especially if it’s a young (read small) one.

And if you’re already trying to juggle several social media accounts, here is a list the signs that clearly show you might want to consider a social media management tool. Be our guest and self-diagnose yourself!

Finding the perfect social media management software

Once you realize the full scope of features designed to make your life easier, you’ll feel regret you wasted all those hours on a posting frenzy and trying to put together a report afterwards.

If you’ve always struggled to stay consistent with your posting, no more! When you use a good management tool you’ll find there are significantly fewer excuses to disappear from the radar!

What do social media management tools do?

Social Media Management Software is a term generally understood as a set of tools designed to manage or analyze multiple social media accounts from a single dashboard.

Sounds too deus ex machina? Yes, picking a magical management tool that will make all your posting (and many, many other) problems go away might sound magical, but it’s possible, and attainable, and you should definitely do it.

Although the features of different social media management tools vary a great deal, essentially they all let you automate processes related to posting to various social media platforms, and do it from one all-inclusive dashboard. If you haven’t realized already, this beats signing in to all your different accounts and posting one post per platform at a time. As we’ve all been there, you can probably see how a good social media management tool can make your life a lot easier. And if you’re a digital marketer, that’s probably an understatement.

Having this kind of dashboard helps a great deal when it comes to organizing your content strategies across all your social media platforms. It’s faster, easier, and considerably more transparent.

With the right tool, you can create a protocol for your SMM strategy and have your marketing manpower focused on much more needed, and much more creative areas.

Since that’s established, we are going to provide some general guidelines on what you need to look for in order to find the perfect tool for you. We’ll also discuss some top tools, and explore exactly how you might benefit from using them.

There are a lot of social media management tools out there, and all of them contain different features and give you different possibilities. Most tools enable you to tune in to your brand’s mentions, do cross posting across their supported channels with a single click and respond to engagement from a single dashboard.

They greatly differ in how in depth they go with the analytics they provide you with. Some offer a broad scope of features, while others are designed to excel in one or two particular features, whether it’s making cross-posting smooth and easy, or providing you with additional analytics. Some of them have no visible fault, and tick off all aspects of greatness – but unfortunately, cost an arm and a leg.

So how to choose just the tool that will help you reach new heights in your social media marketing and conquer new audiences?

Pay attention to:

Price

There are big differences in terms of price for different tools, and finding a balance between features and price is crucial.

Most of the tools have their features clustered in multiple price tiers, from entry level free accounts with a limited set of features, to more advanced, agency or enterprise level packages. These can prove unsustainable for smaller or emerging companies (or solopreneurs), but we would definitely advise you to use them if the features they offer are relevant to you, and you have the capacity.

However, it’s still highly advisable to compare prices between tools and what each one offers in terms of features at similar price levels, so that you can choose the best one for you.

That’s exactly what we’ll help you do, as we’ll take a look at different pricing plans, and whether they can get you your money’s worth. Ideally, quality and awesome features shouldn’t put you in the red, and that’s what we strive for in Amplifr.

Does it support all the platforms I want?

This is the first question you have to ask yourself. The number of supported platforms is another feature that varies greatly between tools. You have to make sure that your tool of choice supports all the social media platforms where you have accounts, and even platforms you’re considering to expand to in the future. Believe me when I tell you, juggling different tools for different accounts is not ideal.

Scheduling and automation features

Chances are that this is the number 1 reason that made you reach out to a social media management tool in the first place. We’ll explore and compare the features different tools offer, and as a cherry on top, we’ll give you a step-by-step guide on how to manage your media profiles with Amplifr, so you can see how easy it is for yourself.

How deep are its analytics?

God did not create all social media platforms equal in regard to analytics. We know that when it comes to analytics, Facebook unprecedentedly beats everything else out there by a large margin. But if you want to be able to gauge what types of content or campaigns perform the best, and exactly how much money you’re making for every marketing dollar spent, you want to focus on tools that provide deep, if possible - conversion based, analytics.

I know the scheduling and automation features are what makes management tools so desirable, but you have to start viewing immersive analytics as an equally important aspect of running a smart online business, as the more knowledge you have about the impact of your social media marketing decisions - the better.

How many accounts, team members or clients does this tool let me juggle?

Different tools allow you different numbers of accounts and people managing them, and if you have an agency (or are working for one), not all give you the ability to let your clients participate in drafts directly in the tool. Numbers also differ for different pricing plans.

If you’re a one-man company, or just an individual trying to build a social media presence, this is, obviously, not a priority. A lot of the top tools have free accounts, or affordable basic ones that allow you to connect one account per platform, a single user (you), and it barely costs anything.

Can it help me with team or client collaboration?

This complements the previous question. If you decide on a platform that supports and encourages multiple workflows, like Amplifr does, you’ll immediately know the difference.

Amplifr allows adding multiple users to run social media accounts and also setting workflows for each of them.

Simplicity VS Complexity

This is really subjective, but nevertheless important. You don’t need to determine what’s the best tool (that’s tough, considering all the tools on this list are great), but what tool will work the best for you. And to do that, you’ll have to take the time to consider which features are absolutely essential to you, which you could live without, and which will only clutter and overwhelm you, or your team. The best tool might not be the one with the most features, but rather, the one that does exactly what you want it to do.

Hint 1: Definitely check out the tools in a trial first, so you can play with their features a bit, and decide whether you like them. We’ll include information about trial periods and details in the listing of social media management tools below.

Hint 2: Some companies use multiple social media management tools for managing multiple social media accounts. Behind this lies the desire to merge favorite features from different tools and make them work together. Vendors may want their product to be a one-stop-shop, but the reality is that a lot of professionals decide to trust more than one product with their social media management budget. In a research conducted by TrustRadius, 65% of people/businesses answered that they use between 2 and 5 tools for their social media management.

What’s your experience with this? Are you pro multiple tools or against it?

If there’s an all-in-one solution that answers all your silent social media management prayers, that’s just perfect, that’s what we love to hear, as it’s a much smoother and tidier experience. But mixing and matching is also an option, you just have to make sure you implement one tool at a time, as it can easily get overwhelming.

Not to mention that if your spending on social media tools doubles, you better have skyrocketing conversions to back it.


Best social media management tools

Here we aim to give you a detailed overview of what the top social media management tools have to offer, and hopefully answer some of the questions we have outlined above. The idea here is not to analyze each and every one of them, since we’ve done it before in our guide on Social media tools: Strategy, automation and comparison. Rather, we want to give you a detailed overview following the criteria mentioned in the previous section, and let you compare them at your heart’s content.

Amplifr

10 supported social media platforms

Facebook, Instagram, Twitter, Tumblr, Pinterest, Google +, Linkedin, Viber and Telegram channels, VK.com, OK.ru

Available on the following devices

Pricing plans

Amplifr charges $5 per account, per month. What does that mean? You can connect a Twitter and an Instagram account and it will only cost you 10$ per month.

Trial info

There’s a 15 day free trial that doesn’t require credit card info.

Number of accounts

Practically unlimited, as the pricing model is pay per account.

Main features

Buffer

5 supported social media platforms

Facebook, Twitter, Instagram, Linkedin, Pinterest (isn’t available on the free platform)

Pricing plans

Trial info

Number of accounts:

Main features

MeetEdgar

3 supported social media platforms

Facebook (profiles, pages, and groups), Twitter, LinkedIn (profiles and company pages)

Pricing plans

$49 per month.

Trial info

There is no free trial, but there is a 30 day money back guarantee.

Number of accounts

Up to 25 social media accounts.

Scheduling and automation features

If you want to see how Amplifr compares to MeetEdgar, check out our Amplifr vs MeetEdgar article.

Hootsuite

7 supported social media platforms

Facebook, Twitter, Linkedin, Youtube, Instagram, Wordpress blogs, Google +

Pricing plans

Devices

Trial info

There are free 30-day trials available for the professional and team plans, as well as demos for all the other plans.

Number of accounts

Scheduling and automation features:

Team and client collaboration

As you can see, professional and team plans allow you 1 - 3 users, which is very restricting if you want to let your team do the managing.

Analytics and reporting

If you’re on, let’s say a team plan (which is the affordable one, unless you’re a corporation), you’ll have to pay extra to be able to export reports

Extras

If you want to see how Amplifr compares to Hootsuite, check out our Hootsuite vs Amplifr article.

Hootsuite is an amazing social media management tool, but it’s really suited for big companies, as it’s quite expensive in comparison to the other tools on this list. So if you want something easier on the wallet, it’s not the ideal choice.

SproutSocial

5 supported social media platforms:

Facebook (pages and profiles), LinkedIn (profiles), Twitter, Instagram, Google +. Doesn’t have an option for posting in groups.

Pricing plans

Trial info

There’s a 30-day free trial available, and credit card is not required.

Number of accounts

Scheduling and automation features

Team and client collaboration

Team collaboration features with an upgraded version of Sprout, as you pay per user. These include:

Analytics and reporting

If you want to see how Amplifr compares to Sproutsocial, check out our Sproutsocial vs Amplifr article.

All the above mentioned social media management tools are the most encompassing out there. But it is by no means a comprehensive list. There are a lot of tools focusing on one or two aspects of the social media management palette like tracking the shares of your content, social media analytics reporting, digests of posts from people you follow, or just focused on managing a single social media platform.

Hint: Pay attention to price models, and what would be the best deal for the features you’re most interested in.

Now let’s get more hands on with how to manage your social profiles with Amplifr!


How to set yourself up for posting with success with the help of Amplifr

We’ve included Amplifr’s main features in the overview above, but that’s barely brushing the surface. Here we’ll explore how to put everything we said into action, and go through the process of social media management step by step.

The efficient scheduling, great visuals, the deep conversion-based analytics, and the ease of reporting on it will make yours or your client’s engagement and conversions skyrocket.

So, let’s amplify!

Setting up an account

Welcome to Amplifr! Starting is easy, as the tool lets you sign up with Facebook, Twitter, or Linkedin. Now, I consider having an account in at least one of these networks a given (and if you’re a professional, chances are you own one in all three of them), so once you connect it, you can include it in any future posts.

Once you sign in your brand new Amplifr account, you can easily connect it to any other social media profiles you might have, either from the “New Post” pop up when you post for the first time, or from the settings menu.

Connecting social media profiles

You can add multiple profiles per platform (for example 3 different Facebook accounts), excluding Instagram and Twitter.

Because Facebook works the way it does, in order for us to access your company’s public page (s), we have to connect to your personal Facebook profile first. Once you do, Amplifr will show you a list of your pages and you can choose which ones you would like us to manage.

Note: Your personal profile page will be counted for billing, so if you’re a small business with just one Facebook page that you would like Amplifr to manage for example, you’ll be billed 10$ per month.

Twitter and Instagram are a bit trickier when it comes to managing several accounts at once - they have a limitation that doesn’t don’t allow to manage more than one account at a time.

So in order to add a second or third Twitter or Instagram account, you will have to sign out of your primary account in your browser and sign in under an account you wish to connect to Amplifr. Once you are signed in under the account you want to use, return to Amplifr and connect the account as you normally would.

Or, you can give your colleague or client the Project Owner role to enable them to connect social media accounts by themselves, to make things easier. In the occasion you decide to revoke their role later, the accounts will still stay connected.

When you connect accounts, Amplifr will ask for your permission to post to your profile. Don’t want to schedule posting to that neighbour group you’re managing? You don’t have to, as the process is completely customizable, as allows you to easily uncheck social media profiles that you wish to exclude from Amplifr’s list, such as personal or private groups or profiles. You can also just as easily reset your settings afterwards.

Starting a new project

The next step you want to take is to create your very first project. Don’t worry, you can always change the name later.

A project is a group of pages with a shared content plan, analytics, settings and users. If you’re an influencer or a solopreneur, your only project will probably be your personal/business accounts across platforms. But if you’re an agency, you can organize your clients’ social media profiles this way and control which members of your team can access them, or even give direct access to your clients!

Each project will have its own dashboard where you can see and plan publications. Amplifr allows you to group social accounts into an unlimited number of projects and switch between them seamlessly. Schedule content to the projects and work with analytics independently.

There’s an unlimited number of projects and co-workers in each project for free - as you’re billed through the number of accounts connected.

Understanding your social media dashboard and content plan

If you’ve taken our content strategy advice to heart, and created a content plan, you’ll have a steady stream of content in the pipeline, and you’ll be primed to post and engage on social media. But how to organize your content in the best way? Amplifr does it for you - it gives you a detailed content calendar.

Once you create your account and project, you’ll be greeted by a clean-looking dashboard. This goes for every project you might start in the future. The dashboard is super simple to use, it lets you customize your posting schedule easily, and it’s a party-for-all your social media profiles connected to it.

You can access practically everything directly from the dashboard:

All you need to know about posting

Posting with Amplifr can’t get any easier!

It goes something like this:

As we know this is a huge part of the trouble - remembering the different requirements for different platforms and post types (specs, sizes and character counts), the editor won’t allow you to post something that the platform of choice won’t be able to process, so effectively, it double-checks whether your format is appropriate.

RSS Feeds

Amplifr can also help you automate content from RSS feeds to post to your social media accounts, directly in the platform. It checks whether your feeds have new content, and if that’s the case, it takes the text and any images and gets it ready for publishing on the social media networks connected to your project. And before you ask, yes, of course you can even add more than one RSS feed.

Labels

You can assign labels to the posts for internal categorizing.

Deciding on best posting times with the help of your content calendar

Finding out the peak-activity times of your audience and organizing your posting accordingly is the best way to maximize the reach of your posts. Fortunately, Amplifr does it for you - it arranges your posting slots following best posting time suggestions. You can also always set your preferred time zone, just to make sure posting times stay relevant to you.

If you click the analytics tab, you can take a look at an engagement graph that will help you gauge the best time to post your best or most important content. Amplifr tracks what your followers are doing, and when, so that you can get an insight into their engagement habits and synchronize it with your posting schedule.

Bulk uploads

Another cool thing that Amplifr does? It allows you to upload a spreadsheet with your posts, either as an xls or csv file, given that it doesn’t exceed 2MB in size and contain more than 1000 rows.

What is it useful for?

It enables you to add posts in bulk if you prefer it that way. Maybe you’re new to Amplifr and always handled post scheduling in a spreadsheet, or maybe you simply find organizing your posts like this even more efficient.

If that’s the case - don’t worry - Amplifr has a template ready for your use. The only thing you need to do, is fill out the appropriate fields with information such as: Text, url, links to any images or video, and posting time (though it’s all optional!) Once you upload it, Amplifr will process the information and slot the different entries into the assigned posting times, or save them as drafts. Handy, right?

What you need to know if you’re an agency

In case you haven’t noticed already, Amplifr allows so much customization, especially when it comes to team collaboration that it’s clear it was built with an agency in mind! That’s not to say that it doesn’t work great for individuals – it does, in either case. But it also makes managing social media accounts as a team particularly intuitive, and this is what we’ll explore in the next section.

Mastering team collaboration

There are several roles team members can take, with different access levels and focus. You can always change a person’s role later on, this stuff is hardly set in stone!

Amplifr’s historical logs let you know exactly who posted what, when they posted it, to which account, and whether edits were made. This means that you can stay on top of your posting schedule at all times.

Introducing content workflows

We mentioned that Amplifr is definitely as agency-friendly as it gets, and it’s newest feature proves it.

Not that what we had before wasn’t great - the ability to add as many clients and team members as you want is no small feat in the world of social media management tools. But for a team that is constantly in brainstorm mode we realized we wanted to make Amplifr even more interactive, so that it can truly reflect what we wanted to achieve - that you as a user should be able to do everything you need regarding your social media profiles within the platform itself.

The answer to that turned out to be Content workflows, a feature that closes the gap between agency and client and enables you to approach drafting a social media strategy directly from the realm of Amplifr. So first things first, let’s look at the different roles team members and clients can take in the content workflow scenario:

The project owner remains the administrator of the account — he can manage project settings, users, and billing. But, the difference is that when it comes to Content Workflow, the owner has the same access rights as the editor.

The project owner can:

The editor can:

The client:

In order to enable Content Workflow for your project, you need to have at least one user with the “See and approve” role (what we already established that for the purpose of this example we’ll call a “client”).

Once your project meets that requirement, the content workflow process can unfold:

That’s this shiny thing:

If the editor does not mark the post as a Draft when creating via the “New post” or “Posts” menu item, it goes straight to the approval stage.

What else you need to know about the content workflow process:

In order to make sure everyone remains on track with the content creation process, Amplifr sends out email notifications to:

What if I want to convert an existing project to use the new Content Workflow? What will happen is that the project owner and project editors will lose the ability to schedule posts all by themselves. Instead, only the posts that were approved by the client will make the schedule.

Amplifr analytics

Since we’ve covered the creative aspects of managing multiple social media profiles, we are down to the very last bit - but hardly the least, and that is: analysis (or analytics) and reporting.

If you’re a complete newbie interested to start from the basics and learn more about the subject, you have our SMM Analytics and Reporting Guide at your disposal. Here we’ll mostly cover what Amplifr has to offer in terms of analytics and reporting.

As we all know, most social media platforms give you analytics of some kind. We’ve proclaimed Facebook the absolute king, both here and in the abovementioned SMM Analytics guide. Twitter and Instagram are not so shabby themselves.

But what can you gain from the added analytics social media tools like Amplifr offer? When you track how your posts are performing, you get valuable insights that can help you be smart about marketing spending and content strategy. In the long run, paying attention to your numbers and investing time and resources on analysis, always beats blind marketing spending, and by a large margin.

I simply can’t stress how important it is to learn how to evaluate when your social media marketing is doing great, and to read the signs when it’s plummeting. We’ve previously covered what all the top platforms have to offer in terms of analytics as a part of their vanilla experience, but let’s take a look at what Amplifr does to enhance that experience.

There are three levels of analytics:

The analytics dashboard

The analytics dashboard is where you can get a bird’s view of how your entire project is performing. This is what can help you plan future campaigns the most, as it’s incredibly efficient in putting things into perspective.

Its main components are:

Looks like we’re all good here.

How do our conversion analytics work?

Amplifr gives you the option for integration of Google Analytics into your account. When you do this, you allow Amplifr to grab goals data from Google Analytics, and add additional URI tags to your post links so it can measure the performance of each and every one of your posts. Using the tag, it pulls conversion and traffic stats from Google Analytics.

What this implies is that you will upgrade your usual analytics that track likes, shares, views and comments to more conversion-based analytics that show you exactly where leads and sales are coming from. This way, you can truly leverage your social media strategy – as we know, likes do not bring sales - conversions do.

So Amplifr gives you a comprehensive list of the performance of your posts, based on conversion and traffic data, and presented visually as daily stats. And all of this data looks even better when packed into an awesome, automatic report.

Reporting to clients (and how to create a report)

Chances are that if you’re a marketer, you’ve learned your stats by heart. But how to go about presenting that info to your clients, both the good and the bad? The goal of every agency, large and small is to present it in the best possible way, but as that’s not the only thing that falls under your job description, your goal is to simplify reporting as much as possible, so that you can pursue other, far more enjoyable aspects of online marketing, such as creating killer posts.

The good news is that you don’t need to look further than Amplifr when it comes to reporting, because the tool creates reports for you automatically.

Apart from the fact that your social media performance data is always available on Amplifr online, Amplifr also sends you weekly and monthly reports for each of your projects with highlights and trends. You can choose who receives reports - and invite your clients and partners.

But even if you’re old school (like me) and like Excel sheets - Amplifr has you covered. You can always download an Excel report containing all your raw stats.

These are recorded on a day-per-day basis, and the data is then pivoted into several views:

There’s nothing more useful than a good old Excel report for client presentations - and a lot of Amplifr’s clients use it for that purpose.

Notes on posting to Instagram

Instagram’s service rules state that the only way to legally post to Instagram is to use the app on your smartphone. All other ways are explicitly prohibited. What this means is that whenever you use a third party service for posting on Instagram (no matter how legitimate and trustworthy it looks) - your password might be compromised, which in turn could result in your account getting banned for violating Instagram terms of service.

At Amplifr, your security has top priority. We don’t ever want to risk your account getting banned, and that’s the very reason we refrain from posting directly to Instagram for now.

The good news is that you can still schedule an Instagram post in Amplifr, and we will send you a notification via our iOS app or our Telegram bot at a chosen time prior the scheduled posting time. That way you could easily work around it, and post the picture, video or text we have sent you to Instagram.

Pro Tips:

Announced features

The team at Amplifr is constantly working on expanding the tool’s awesome features. One thing is that we’re constantly expanding our list of supported platforms, but for now, there’s a new Amplifr feature coming up - Project Dashboard.

We are also working on enhancing our Content Workflow features with email notifications, so be sure to stay tuned.

Key takeaways from this section


Over and out!

When I think of how much time I have spent on posting day and night in the past, it just makes me realize how much we’ve achieved with social media management tools in 2017, and how much we’ve personally achieved over this year with Amplifr! We strived to devise a killer tool that we ourselves would love to use and voila!

That being said, apps, features and tools are constantly evolving, but if there is any tip that we have personally learned, and that we know will stand the test of time is: SMM should never be approached without a strategy. That means: plan carefully and definitely use the tool you feel suits your needs best.

We’re eager to hear your experiences with managing multiple social media accounts!

What’s your favorite tool? Are there any tips you can share and get the discussion going? If you’re interested in any other topic that falls under the umbrella of SMM, check out the other handy resources that we have on our blog.

And as always, if you have any questions, give us a shout out!


If you have any questions or feedback, feel free to hit us up on Twitter and Facebook, or drop us a line.

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