- Using dashboards and social media management tools.
- Posting to multiple social media accounts: Context and benefits
- Multiple social media accounts: Pros and cons
- General tips and best practices for managing multiple social media accounts
- The importance of comparing stats
- Key takeaways from this section:
- Signs that you need a social media management tool
- Finding the perfect social media management software
- What do social media management tools do?
- Pay attention to:
- Simplicity VS Complexity
- Best social media management tools
- How to set yourself up for posting with success with the help of Amplifr
- Amplifr analytics
- Key takeaways from this section
- Over and out!
- You log in a social media account;
- Compose a new post;
- Check what’s happening in your streams;
- Engage in conversations;
- Obsess over analytic reports;
- Ponder what was it that you forgot to do;
- Log into another social media account;
- Repeat the same.
And this is probably the case if you’re a blogger, influencer, online business owner, vlogger, Instagrammer, or entrepreneur. Or even just a regular heavy social media user that likes to post a lot. And it’s bad enough as it is.
But what if you’re an online marketing agency with a small bucket load of clients’ social media accounts to tackle every day? It can get pretty overwhelming, pretty fast.
Managing your (or your client’s) social media profiles shouldn’t make you feel like Sisyphus rolling a boulder up the proverbial hill. It should be as systematic, efficient, and worry-free as possible. That’s why we’ve decided to explore the best social media management tool options and show you how to automate the process. So how?
It’s as simple as that, and yet it can be all it takes for your business to soar to new heights. It’s 2017 and the great tools out there will soon make manual posting to each social media platform individually seem pretty archaic. But before that happens, you shouldn’t miss the opportunity to get an edge over your competitors today, and learn about it in this comprehensive guide.
If you’ve read our social media management guide, you’ll know that every smart business or individual has to nail cross-channel marketing and posting on multiple social media platforms. Different social media platforms offer different, yet competitive ways for your business influence to grow, and as we’re entering 2018, spreading your online presence on multiple social media networks seems smarter by the minute.
Yet if you’re already trying to expand your presence on multiple social media, chances are you’ve realized how painstaking it can be - attuning yourself to the expectations of your target audiences on different networks, as well as keeping up with all the different formats, specs, and requirements different platforms need!
But we’ll cover all those topics extensively, and hopefully will help you deepen your knowledge of social media marketing.
- Expand your marketing to multiple social media profiles or platforms;
- Approach SMM on multiple social media accounts with a strategy;
- Pick the right social media management software;
- Organize, group together and prepare your content;
- Schedule your posts in advance;
- Post to multiple social networks, and learn how to use your content calendar;
- Make sure your team posts in a transparent manner;
- Monitor the posting processes;
- Gather data;
- Analyze multi-channel data;
- Share drafts with clients and have them approved all from the same platform;
- Create informative and concise reports;
- Upload your posts in bulk;
On top of that:
- How to do all of the above with Amplifr;
- An overview of top-of-the-game social media management tools;
- And a few other juicy SMM-related tidbits here and there!
Why do you need multiple social media accounts/profiles in the first place?
First, let’s get this straight - you can either have:
- Social media profiles on multiple networks/platforms;
- Multiple social media profiles on the same platform;
- And of course, you can mix and match between the two.
Different social media platforms all have their perks, whether it’s reaching younger audiences on Instagram, or exploring the aesthetic possibilities for your brand on Pinterest. And although Facebook is still reigning supreme as the No. 1 Network when it comes to marketing investment and sheer number of users, there are unquestionable rewards to be reaped from using other platforms.
You can check out our dedicated guides on Facebook, Twitter, Instagram, Pinterest, and Tumblr SMM if you are thinking on indulging yourself in a bit of social media marketing candy and mixing up your platforms. They can provide some valuable insights about who uses these social media network giants and why, and how to use that info to your advantage.
But you can also have multiple social media profiles on the same platform, either for different brands, or to manage several company profiles. Some businesses find it easier to have several accounts on, say, Facebook for example, for different departments or services. This can cut the number of followers each account has, but it definitely has its advantages, as interaction with users can become even more personalized, and companies can split management of profiles to different departments within their company. Let’s explore what this could mean for your business or brand.
- Audience segmentation — using different accounts allows you to talk to a variety of audiences. If you have a single social media account, you’re used to balancing your posts to ensure that you’re reaching everyone, as your audience can be very diverse. You might be catering your products or services to both businesses and consumers, in which case splitting them in two and having them follow a dedicated social media account can be a very good idea. Different platforms segment your audience by definition, because there are other types of users and potential followers available. This means that you have half your job already done for you, but you still have to learn how to curate your content for different target audiences.
- Improving social media presence and reaching new audiences on multiple platforms — having a social media account on multiple platforms can help you reach other types of users, and have them respond to different approaches to your branding. Also, if you create a name for yourself on one platform, users will automatically want to follow you on others, thus expanding your social media presence.
- Multi-location businesses — having individual pages that aim at servicing location specific consumer needs will help you improve the service of the geo you’re targeting by running better targeted ads and making sure each location sends out the most relevant info to its users. This can include markets in different countries or shops at different locations that run their own sales. Not to mention that you’ll reap some local SEO search and check-in option benefits. And before you ask, no, there is no reason not to share the same posts across several accounts occasionally, in cases when they apply to more than one social media profile, or if they are evergreen content. But be careful, there are no magic fit-for-all type of posts: you have to approach every network individually.
- Topic-specific accounts — some brands have different topics that they take on. For example, Tasty has one umbrella account and then several other accounts like Tasty Food, Tasty Desserts and Tasty Junior (to name but a few). While all of the them can feed into the posts of the parent account, the audience has some choice when it comes to the topic they want to follow.
- Your company has a plethora of different products or services — if you have an entire suite of products or services, you should definitely use multiple accounts. Making a simple query on Facebook will prove that major corporations (Microsoft, Apple, and Adobe for example) all follow this model.
- Different departments need their own social media accounts — you can have a dedicated support profile for example, and avoid users ranting about support issues on your main profile incessantly.
- Fan confusion — if you have multiple accounts, your audience might get confused which one to follow. It’s beneficial to make it clear what each account is for. For example, it would be obvious what an insert business name -support account does, but if your accounts are fairly similar, you risk fan confusion.
- Risk of dividing up followers — even if your followers and consumers are not confused, you’re running the risk of dividing up the people you want to reach. When you open a secondary social media account, some of your followers from your original account flock to the new one, and leave both accounts with a lower number of followers than before.
- Account management gets even more demanding — this is what we’ve been talking about since paragraph 1. The more accounts you have, the more everything else. More work for social media managers, more reviews to answer, more need for engagement with your followers. Hooray! But seriously, if you don’t have the time or money to spend on more work, you should either consider a different approach, or hint, hint: invest in a good social media management tool. But more on that later.
- Branding becomes an even trickier affair — if you’re using multiple accounts for whatever reason, then it might become more difficult to keep your branding consistent. This is where a meticulous brand and social media strategy comes into play.
The time is not ripe for creating an additional social media account in the following circumstances:
- If the new account is too similar to your existent social media accounts;
- If you’re marketing team is understaffed;
- If you decide against using a social media management tool, which would be the obvious answer.
- If it’s a temporary account you think you need for a promotion.
If that’s the case you’re probably better off with a hashtag or other branding, to give your new promotional content an edge and distinguish it from the rest.
Social media management can easily turn from the fun and impulsive vanity exercise of your personal profile (that feels like second nature) - to the hectic and time consuming affair of managing a business or a professional profile. When you throw in ads, and a couple of other social media networks in the mixture, it can become downright impossible to manage and to stay consistent with your posting. Not to mention that the reality of managing a business is that your social media marketing is hardly the only aspect you need to focus your attention on.
However, the best way to guarantee consistency with your social media posting is to incorporate social media tolls into your daily routine. Building your social media presence can be difficult and time-consuming, so it’s important to take it seriously. Block out the time on your calendar, turn off all distractions, and dedicate a healthy chunk of your time to getting down and dirty with managing your social media accounts. Do this in one or two different time slots every day.
You always have to pay attention to the different requirements for each platform to ensure that your posts will look beautiful, no matter the placement or device your followers are using at the time.
If you decide to hold off on getting a social media management tool that will automatically check this for you when you post (like Amplifr does), and do it the hard way - fine. But our advice is to check out the help section of your platform of choice and find out the requirements manually. Whatever you do, just don’t go on fumbling in the dark.
Now, post requirements are not the only thing you need to have in mind. Different types of content perform differently on social media platforms. Posting a video on Facebook might seem like second nature, but how to approach Twitter, or Linkedin? Hashtags work better on Instagram, while Facebook remains non hashtag-friendly. Every social media platform is different that way, and audiences are attuned to this instinctively.
And as the great Gary Veinerchuck says, “In a world where there’s an enormous amount of social content, if you don’t make someone stop what they are doing and create a response, you are going to lose.”
That means you have to pay attention to the types of content proven to work (and be engaged with the most) on a given social media platform.
Here is our advice on what content types to use for different social channels. You have full license to get inspired and start researching what works best for each network.
- Videos — as this is the type of content that proves it has the most engagement time and time again. Keep in mind that Facebook’s algorithm prefers native videos as opposed to links, and it will greatly improve their reach.
- Curated content.
- The absolute best and highest resolution photos you have in honor of the platform’s aesthetics.
- Quotes - short, fun and easy to engage with!
- Visually appealing stories.
- News - they are best suited for the most political of platforms.
- Blog posts;
- GIFs - they go hand in hand with Twitter’s micro-posts.
- Step-by-step photo guides.
- Company news;
- Professional content.
- Blog posts that you want to rank on Google - don’t underestimate the power of the platform, as there are several arguments in its favour, and SEO is one of them.
Pro tip: Building your visual presence on any network is a difficult endeavor, and you can check out our SMM visuals guide to hear our tips and opinions on the matter (if you haven’t already).
Planning is everything. And being able to schedule your posts in advance can be a real lifesaver, especially when things get hectic.
But, if you’re still doing this manually, simply planning ahead and writing or preparing a large batch of content say, once per week, and then uploading it on a daily or weekly basis will also help your social media account a great deal.
Famous Youtubers, for example, have a common (and great) practice of keeping posting times consistent - and even letting viewers know when they post their daily or weekly videos. That way, your most passionate followers can know when to expect your amazing content!
But scheduling posting and staying consistent won’t only help your followers - it will help you change your attitude towards posting, and treat it as a professional obligation, rather than as an afterthought. It can be a done in a simple spreadsheet format, an Excel sheet for example, where you outline the posts body, any additional content (images, videos, urls) and posting times.
When choosing when to post, you also have to watch your audience’s peak activity times, in order to prompt optimal levels of engagement, and make sure your content is seen by a maximum number of eyes organically.
This is especially true of platforms such as Twitter, whose algorithm isn’t so heavily built around creating a curated timeline populated by your past user habits - clicking and interacting in a never ending loop with content you’ve previously interacted with. You have to stand out in the avalanche of posts, and the best way to do it naturally (apart from having awesome content) is to just calculate and post around peak activity times.
This is, of course, relevant even if you have a single social media profile. User engagement rises proportionally to yours. Answer questions and comments as much as you can, or have your team do it. Social conversations are happening all around, and it’s your duty to participate, tune in, and listen if you want to cement your presence in this revolving social media world.
If you decide to keep it vanilla, there are platforms that are really great at this, and some that suck. So comparing stats without the help of a social management tool can be either reasonably easy or downright impossible, depending on the platform you are using. But in either case, it can be improved a great deal with a smart tool. Here’s an overview of what the built-in analytics can do for you - some are in dire need of enhancing.
If you decide to keep it vanilla, there are platforms that are really great at this, and some that suck. So comparing stats without the help of a social management tool can be either reasonably easy or downright impossible, depending on the platform you are using. But in either case, it can be improved a great deal with a smart tool. Here’s an overview of what the built-in analytics can do for you - some are in dire need of enhancing.
Facebook is, hands down, the best when it comes to giving you stats and analytics, or insights, as they call it. The more data you have at your disposal to analyze and compare, the more informed will your next SMM decisions be. No other social media platform comes even close to this level of depth when it comes to its analytics. But if you think this sounds so impressive that there’s no need for improvement - you’re wrong. Continue reading and find out how social media management tools like Amplifr, enhance these features, and bring them to a whole new level.
Twitter lets you view a gallery of your top-performing tweets in your account home, as well as metrics containing views, retweets, likes and comments in your activity dashboard. You can promote your best tweets with a relevant audience right from your analytics dashboard. The audience insights dashboard on the other hand, lets you explore the demographics of your followers and follower growth, so you can better understand what type of posts would appeal to your following.
Instagram has some basic built-in analytics or Instagram Insights (available for business accounts) that offer you stats regarding your followers, your posts and your stories (and how all three of those interact). Follower stats offer demographic data,
Unfortunately, there are no native, free-for-all Tumblr analytics. You can track some of the data on Tumblr by using Google Analytics, or by using the basic Activity tool. That means that using a tool such as Amplifr with Tumblr analytics can help out a great deal.All that being said, native analytics helps you understand and evaluate your presence on individual networks, but using a single tool to access all that data will help you compare it across platforms.
By now it has probably become evident that we strongly recommend using a tool to automate your social media posting, and this is the only step here that explicitly requires one. Setting up posting systems that work no matter whether you’re around or not is key, because that way, your social media success won’t depend on you personally making the effort.
In the 18th century, the mechanical Turk might have impressed chess players with its unprecedented, if fraudulent brilliance, but today, in the 21st, you can actually reap the benefits of real automation. And social media is one of the fields where it possibly makes sense the most.
Understanding the dynamic of social media networks is one thing, but having the capacity to maximize your reach, engagement and conversions is another. And that’s exactly where automation comes into play.
But before we dive deep into all the wonders of social media managing and automation, let’s recap first.
- Devise a content strategy for all the different platforms that you’re using;
- Make sure you deliver relevant, interesting, high quality content specific to each platform;
- Schedule posts in advance to save time and continue powering your way through content;
- Participate in conversations and engage with your audience;
- Learn how to work with the statistics different platforms offer;
- Deepen your understanding of analytics with the right social media management tool;
- Automate as many processes as you can.
If you aren’t already struggling with multiple social media accounts, making the switch will add a number of challenges to the already long list your company is probably facing, especially if it’s a young (read small) one.
And if you’re already trying to juggle several social media accounts, here is a list the signs that clearly show you might want to consider a social media management tool. Be our guest and self-diagnose yourself!
- You fail to post in a consistent manner;
- Your social media presence is practically non-existent;
- Posting times depend on your daily activities, rather than user peak activity times;
- You don’t have enough time to engage with your audience;
- To you, SM management means just finding the time to post;
- It’s difficult to put together analytic reports;
- You’re an agency (or you’re a professional working in one), and have a hard time managing multiple clients’ different social media accounts;
- You have trouble evaluating whether a particular financial marketing decision pays off or not;
- And also, what type of content works for a particular network;
- Your social media profile is constantly swarmed with support issues;
- Your current social media tool doesn’t make it as easy as you thought.
Once you realize the full scope of features designed to make your life easier, you’ll feel regret you wasted all those hours on a posting frenzy and trying to put together a report afterwards.
If you’ve always struggled to stay consistent with your posting, no more! When you use a good management tool you’ll find there are significantly fewer excuses to disappear from the radar!
Social Media Management Software is a term generally understood as a set of tools designed to manage or analyze multiple social media accounts from a single dashboard.
Sounds too deus ex machina? Yes, picking a magical management tool that will make all your posting (and many, many other) problems go away might sound magical, but it’s possible, and attainable, and you should definitely do it.
Although the features of different social media management tools vary a great deal, essentially they all let you automate processes related to posting to various social media platforms, and do it from one all-inclusive dashboard. If you haven’t realized already, this beats signing in to all your different accounts and posting one post per platform at a time. As we’ve all been there, you can probably see how a good social media management tool can make your life a lot easier. And if you’re a digital marketer, that’s probably an understatement.
Having this kind of dashboard helps a great deal when it comes to organizing your content strategies across all your social media platforms. It’s faster, easier, and considerably more transparent.
With the right tool, you can create a protocol for your SMM strategy and have your marketing manpower focused on much more needed, and much more creative areas.
Since that’s established, we are going to provide some general guidelines on what you need to look for in order to find the perfect tool for you. We’ll also discuss some top tools, and explore exactly how you might benefit from using them.
There are a lot of social media management tools out there, and all of them contain different features and give you different possibilities. Most tools enable you to tune in to your brand’s mentions, do cross posting across their supported channels with a single click and respond to engagement from a single dashboard.
They greatly differ in how in depth they go with the analytics they provide you with. Some offer a broad scope of features, while others are designed to excel in one or two particular features, whether it’s making cross-posting smooth and easy, or providing you with additional analytics. Some of them have no visible fault, and tick off all aspects of greatness – but unfortunately, cost an arm and a leg.
So how to choose just the tool that will help you reach new heights in your social media marketing and conquer new audiences?
There are big differences in terms of price for different tools, and finding a balance between features and price is crucial.
Most of the tools have their features clustered in multiple price tiers, from entry level free accounts with a limited set of features, to more advanced, agency or enterprise level packages. These can prove unsustainable for smaller or emerging companies (or solopreneurs), but we would definitely advise you to use them if the features they offer are relevant to you, and you have the capacity.
However, it’s still highly advisable to compare prices between tools and what each one offers in terms of features at similar price levels, so that you can choose the best one for you.
That’s exactly what we’ll help you do, as we’ll take a look at different pricing plans, and whether they can get you your money’s worth. Ideally, quality and awesome features shouldn’t put you in the red, and that’s what we strive for in Amplifr.
This is the first question you have to ask yourself. The number of supported platforms is another feature that varies greatly between tools. You have to make sure that your tool of choice supports all the social media platforms where you have accounts, and even platforms you’re considering to expand to in the future. Believe me when I tell you, juggling different tools for different accounts is not ideal.
Chances are that this is the number 1 reason that made you reach out to a social media management tool in the first place. We’ll explore and compare the features different tools offer, and as a cherry on top, we’ll give you a step-by-step guide on how to manage your media profiles with Amplifr, so you can see how easy it is for yourself.
God did not create all social media platforms equal in regard to analytics. We know that when it comes to analytics, Facebook unprecedentedly beats everything else out there by a large margin. But if you want to be able to gauge what types of content or campaigns perform the best, and exactly how much money you’re making for every marketing dollar spent, you want to focus on tools that provide deep, if possible - conversion based, analytics.
I know the scheduling and automation features are what makes management tools so desirable, but you have to start viewing immersive analytics as an equally important aspect of running a smart online business, as the more knowledge you have about the impact of your social media marketing decisions - the better.
Different tools allow you different numbers of accounts and people managing them, and if you have an agency (or are working for one), not all give you the ability to let your clients participate in drafts directly in the tool. Numbers also differ for different pricing plans.
If you’re a one-man company, or just an individual trying to build a social media presence, this is, obviously, not a priority. A lot of the top tools have free accounts, or affordable basic ones that allow you to connect one account per platform, a single user (you), and it barely costs anything.
This complements the previous question. If you decide on a platform that supports and encourages multiple workflows, like Amplifr does, you’ll immediately know the difference.
This is really subjective, but nevertheless important. You don’t need to determine what’s the best tool (that’s tough, considering all the tools on this list are great), but what tool will work the best for you. And to do that, you’ll have to take the time to consider which features are absolutely essential to you, which you could live without, and which will only clutter and overwhelm you, or your team. The best tool might not be the one with the most features, but rather, the one that does exactly what you want it to do.
Hint 1: Definitely check out the tools in a trial first, so you can play with their features a bit, and decide whether you like them. We’ll include information about trial periods and details in the listing of social media management tools below.
Hint 2: Some companies use multiple social media management tools for managing multiple social media accounts. Behind this lies the desire to merge favorite features from different tools and make them work together. Vendors may want their product to be a one-stop-shop, but the reality is that a lot of professionals decide to trust more than one product with their social media management budget. In a research conducted by TrustRadius, 65% of people/businesses answered that they use between 2 and 5 tools for their social media management.
What’s your experience with this? Are you pro multiple tools or against it?
If there’s an all-in-one solution that answers all your silent social media management prayers, that’s just perfect, that’s what we love to hear, as it’s a much smoother and tidier experience. But mixing and matching is also an option, you just have to make sure you implement one tool at a time, as it can easily get overwhelming.
Not to mention that if your spending on social media tools doubles, you better have skyrocketing conversions to back it.
Here we aim to give you a detailed overview of what the top social media management tools have to offer, and hopefully answer some of the questions we have outlined above. The idea here is not to analyze each and every one of them, since we’ve done it before in our guide on Social media tools: Strategy, automation and comparison. Rather, we want to give you a detailed overview following the criteria mentioned in the previous section, and let you compare them at your heart’s content.
Facebook, Instagram, Twitter, Tumblr, Pinterest, Google +, Linkedin, Viber and Telegram channels, VK.com, OK.ru
- Laptops and desktops: in a browser;
- iPad and Android tablets: in a browser;
- iOS: native app;
- Android: in a browser;
- Bots for Messenger and Telegram.
Amplifr charges $5 per account, per month. What does that mean? You can connect a Twitter and an Instagram account and it will only cost you 10$ per month.
There’s a 15 day free trial that doesn’t require credit card info.
Practically unlimited, as the pricing model is pay per account.
- Amplifr lets you schedule a post to: groups, personal pages, public pages, and channels. And to all of them at once if you like!
- It checks to see whether your post meets the posting requirements of the platforms you’re posting it to;
- If it evaluates that your post doesn’t meet the requirements, it lets you add a specific version for that platform, all in the same window. Handy, right?
- Anything you posted with Amplifr can be easily reposted in a single click;
- In the situation where something goes wrong with your post, deleting (or should I say, annihilating) the post in question can be easily done for all social media accounts at once, right from the calendar;
- Supports all types of content, even gifs and video;
- You can invite your colleagues to join in on the fun for free;
- Two access levels - one where only posting is allowed, and the other which gives access to analytics and reports. That means you won’t have to give out all your passwords to everyone, if that’s what you’re fearing.
- You can always who see created a particular post in the schedule, which works in favor of your team’s transparency;
- Invite your clients to participate for free. (Yay, no more google docs!)
- You can share drafts and pre-moderate posts with your clients;
- Weekly team reports.
Facebook, Twitter, Instagram, Linkedin, Pinterest (isn’t available on the free platform)
- Awesome - $10;
- Small - $99;
- Medium - $199;
- Big - $399.
Number of accounts:
- Free - 1 per platform;
- Awesome - 10 accounts;
- Small - 25 accounts;
- Medium - 50 accounts;
- Big - 150 accounts (whew).
- You can have up to 10 scheduled posts with the free account, and up to 100 with the Awesome plan. For agency plans (small, medium, and big) the limit is 2000 scheduled posts.
- Additional team members are only available with the agency oriented plans - the Small team plan lets you have 5 additional team members, medium - 10, and with the Big plan you can have up to 25.
Facebook (profiles, pages, and groups), Twitter, LinkedIn (profiles and company pages)
$49 per month.
There is no free trial, but there is a 30 day money back guarantee.
Up to 25 social media accounts.
- A focus on evergreen content;
- An unlimited content library;
- Category-based scheduling;
- Auto expire content for your seasonal promos;
- Ability to import content directly from RSS feeds;
- Direct video uploads to your app library are posted directly to Facebook or Twitter as native videos;
- Meet Edgar shows you the number of likes. As for reporting - there’s hardly any.
If you want to see how Amplifr compares to MeetEdgar, check out our Amplifr vs MeetEdgar article.
Facebook, Twitter, Linkedin, Youtube, Instagram, Wordpress blogs, Google +
- Free. This type of account is pretty basic, and suited for personal use.
- Professional - $19 a month. This is good for the beginning stage of your business, it has all the free features + bulk scheduling, real time analytics, social sweepstakes and unlimited RSS integrations.
- Team - $99 a month. Bringing the teamwork into play (and a Team plan is the one we’ll use in our comparison with Amplifr, as they’re alike).
- Business - a whopping 499$ a month. With deeper analytics and priority support, recommended for small and middle-sized businesses.
- Enterprise - custom (but we can imagine it’s not cheap). As you might guess, meant for large companies or organizations, with customizable features
- Laptop and desktop: in browser, with hootlet extension;
- Mobile: via apps.
There are free 30-day trials available for the professional and team plans, as well as demos for all the other plans.
- Free - 1 social profile - 1 user;
- Professional - 10 social profiles - 1 user;
- Team - 20 social profiles - 3 users;
- Business - 50 social profiles - 5 users;
- Enterprise - custom.
- All plans share unlimited scheduling;
- Bulk scheduling for professional, team, business, and enterprise;
- Content calendar with a daily, weekly and monthly view;
- Scheduling also available from Hootsuite’s mobile app and from the Chrome extension.
As you can see, professional and team plans allow you 1 - 3 users, which is very restricting if you want to let your team do the managing.
- Custom team permission levels (team plan and up);
- Team assignments (team plan and up);
- Access to content library;
- Team assignments.
- An overview of key metrics (Facebook, Instagram and Twitter trends) such as engagement and followers so you can track trends (not available with a free account);
- Integration with third party analytics tools – as Hootsuite’s native analytics aren’t as immersive;
- Team reports – ability to track how your team members respond to engagement and how fast they resolve issues (available only at Enterprise level);
- Ability to export reports only with the Business and Enterprise plans.
If you’re on, let’s say a team plan (which is the affordable one, unless you’re a corporation), you’ll have to pay extra to be able to export reports
- Great resources on social media (webinars, courses and what not);
- Brand protection — this feature enables you to track mentions, and protect your name.
If you want to see how Amplifr compares to Hootsuite, check out our Hootsuite vs Amplifr article.
Hootsuite is an amazing social media management tool, but it’s really suited for big companies, as it’s quite expensive in comparison to the other tools on this list. So if you want something easier on the wallet, it’s not the ideal choice.
Facebook (pages and profiles), LinkedIn (profiles), Twitter, Instagram, Google +. Doesn’t have an option for posting in groups.
- Premium: $99 per user/month;
- Corporate: $149 per user/month;
- Enterprise: $249 per user/month.
There’s a 30-day free trial available, and credit card is not required.
- Premium: 10 social media profiles;
- Corporate: 15 social media profiles;
- Enterprise: 20 social media profiles.
- Content calendar;
- All social platform streams are blended within one interface;
- Social inbox and social content calendar.
Team collaboration features with an upgraded version of Sprout, as you pay per user. These include:
- Trends and engagement reports;
- Team productivity reports;
- Competitive benchmark reporting;
- Campaign tagging and reporting;
- Advanced Customer Care Tools & Reports (with the Enterprise plan);
- Advanced Keyword Report (with the Enterprise plan);
- Report Builder & Scheduled Report Delivery (with the Enterprise plan);
- For collaboration with clients, see organizing Hootsuite teams.
- “ViralPost” feature analyzes your audience and calculates the optimal times for posting;
- Analytics - Sprout compares your Twitter accounts, Facebook engagements etc.;
- Real-time engagement notifications, segmented by mentions, direct messages, new followers and retweets.
If you want to see how Amplifr compares to Sproutsocial, check out our Sproutsocial vs Amplifr article.
All the above mentioned social media management tools are the most encompassing out there. But it is by no means a comprehensive list. There are a lot of tools focusing on one or two aspects of the social media management palette like tracking the shares of your content, social media analytics reporting, digests of posts from people you follow, or just focused on managing a single social media platform.
Hint: Pay attention to price models, and what would be the best deal for the features you’re most interested in.
Now let’s get more hands on with how to manage your social profiles with Amplifr!
We’ve included Amplifr’s main features in the overview above, but that’s barely brushing the surface. Here we’ll explore how to put everything we said into action, and go through the process of social media management step by step.
The efficient scheduling, great visuals, the deep conversion-based analytics, and the ease of reporting on it will make yours or your client’s engagement and conversions skyrocket.
So, let’s amplify!
Welcome to Amplifr! Starting is easy, as the tool lets you sign up with Facebook, Twitter, or Linkedin. Now, I consider having an account in at least one of these networks a given (and if you’re a professional, chances are you own one in all three of them), so once you connect it, you can include it in any future posts.
Once you sign in your brand new Amplifr account, you can easily connect it to any other social media profiles you might have, either from the “New Post” pop up when you post for the first time, or from the settings menu.
You can add multiple profiles per platform (for example 3 different Facebook accounts), excluding Instagram and Twitter.
Because Facebook works the way it does, in order for us to access your company’s public page (s), we have to connect to your personal Facebook profile first. Once you do, Amplifr will show you a list of your pages and you can choose which ones you would like us to manage.
Note: Your personal profile page will be counted for billing, so if you’re a small business with just one Facebook page that you would like Amplifr to manage for example, you’ll be billed 10$ per month.
Twitter and Instagram are a bit trickier when it comes to managing several accounts at once - they have a limitation that doesn’t don’t allow to manage more than one account at a time.
So in order to add a second or third Twitter or Instagram account, you will have to sign out of your primary account in your browser and sign in under an account you wish to connect to Amplifr. Once you are signed in under the account you want to use, return to Amplifr and connect the account as you normally would.
Or, you can give your colleague or client the Project Owner role to enable them to connect social media accounts by themselves, to make things easier. In the occasion you decide to revoke their role later, the accounts will still stay connected.
When you connect accounts, Amplifr will ask for your permission to post to your profile. Don’t want to schedule posting to that neighbour group you’re managing? You don’t have to, as the process is completely customizable, as allows you to easily uncheck social media profiles that you wish to exclude from Amplifr’s list, such as personal or private groups or profiles. You can also just as easily reset your settings afterwards.
The next step you want to take is to create your very first project. Don’t worry, you can always change the name later.
A project is a group of pages with a shared content plan, analytics, settings and users. If you’re an influencer or a solopreneur, your only project will probably be your personal/business accounts across platforms. But if you’re an agency, you can organize your clients’ social media profiles this way and control which members of your team can access them, or even give direct access to your clients!
Each project will have its own dashboard where you can see and plan publications. Amplifr allows you to group social accounts into an unlimited number of projects and switch between them seamlessly. Schedule content to the projects and work with analytics independently.
There’s an unlimited number of projects and co-workers in each project for free - as you’re billed through the number of accounts connected.
If you’ve taken our content strategy advice to heart, and created a content plan, you’ll have a steady stream of content in the pipeline, and you’ll be primed to post and engage on social media. But how to organize your content in the best way? Amplifr does it for you - it gives you a detailed content calendar.
Once you create your account and project, you’ll be greeted by a clean-looking dashboard. This goes for every project you might start in the future. The dashboard is super simple to use, it lets you customize your posting schedule easily, and it’s a party-for-all your social media profiles connected to it.
You can access practically everything directly from the dashboard:
- Posts — or in other words, your content calendar. Here’s where Amplifr lets you get an overview of scheduled posts, as well as engagement of the post that are already published;
- Settings — we’ll explore just how much you can customize things in the following sections;
- Drafts — drafts eliminate the need for constant switching between google docs, Word or excel sheets during the creative process. They can be accessed by everyone on the project, including clients.
Posting with Amplifr can’t get any easier!
It goes something like this:
- Click new post and you’ll be greeted with a “new post” popup window;
- Tick which profiles you would like to post your content to, and add your creative;
- The post editor allows you to add images and video by either posting a link or doing a quick drag and drop.
- Making sure your post meets the requirements of the networks you have selected is vital - luckily Amplifr tells you when a post does not.
As we know this is a huge part of the trouble - remembering the different requirements for different platforms and post types (specs, sizes and character counts), the editor won’t allow you to post something that the platform of choice won’t be able to process, so effectively, it double-checks whether your format is appropriate.
- If you’re posting to Twitter for example, and you need to trim down characters, you can click “alternative post” in the same window:
- Once you have everything set, you can either choose to save this as a draft, post it immediately, or schedule it for a later time.
Amplifr can also help you automate content from RSS feeds to post to your social media accounts, directly in the platform. It checks whether your feeds have new content, and if that’s the case, it takes the text and any images and gets it ready for publishing on the social media networks connected to your project. And before you ask, yes, of course you can even add more than one RSS feed.
You can assign labels to the posts for internal categorizing.
Finding out the peak-activity times of your audience and organizing your posting accordingly is the best way to maximize the reach of your posts. Fortunately, Amplifr does it for you - it arranges your posting slots following best posting time suggestions. You can also always set your preferred time zone, just to make sure posting times stay relevant to you.
If you click the analytics tab, you can take a look at an engagement graph that will help you gauge the best time to post your best or most important content. Amplifr tracks what your followers are doing, and when, so that you can get an insight into their engagement habits and synchronize it with your posting schedule.
Another cool thing that Amplifr does? It allows you to upload a spreadsheet with your posts, either as an xls or csv file, given that it doesn’t exceed 2MB in size and contain more than 1000 rows.
What is it useful for?
It enables you to add posts in bulk if you prefer it that way. Maybe you’re new to Amplifr and always handled post scheduling in a spreadsheet, or maybe you simply find organizing your posts like this even more efficient.
If that’s the case - don’t worry - Amplifr has a template ready for your use. The only thing you need to do, is fill out the appropriate fields with information such as: Text, url, links to any images or video, and posting time (though it’s all optional!) Once you upload it, Amplifr will process the information and slot the different entries into the assigned posting times, or save them as drafts. Handy, right?
In case you haven’t noticed already, Amplifr allows so much customization, especially when it comes to team collaboration that it’s clear it was built with an agency in mind! That’s not to say that it doesn’t work great for individuals – it does, in either case. But it also makes managing social media accounts as a team particularly intuitive, and this is what we’ll explore in the next section.
There are several roles team members can take, with different access levels and focus. You can always change a person’s role later on, this stuff is hardly set in stone!
- Analyst – as the name states can only analyse, as since with this Amplifr role they have only access to analytics and nothing else, they can now concentrate with a viciousness.
- Publisher – apart from publishing, this valuable team member (or team members), has access to analytics, as such goodies enable them to do what they do best – and decide which post templates perform the best;
- Project owner – as you might have guessed, the only thing that sets apart this team member from all the rest, is that they have to deal with the billing data;
- In-house managers - These team members manage different social media branches, including the people responsible, by both monitoring and simplifying the processes whenever possible;
- Freelance professionals – you might occasionally need a bit of extra help (don’t we all?) and Amplifr lets you handle it within its platform. Whenever you hire a freelancer, you can set up a limited access account through which they can focus on carrying out the specific tasks you hired them for.
Amplifr’s historical logs let you know exactly who posted what, when they posted it, to which account, and whether edits were made. This means that you can stay on top of your posting schedule at all times.
We mentioned that Amplifr is definitely as agency-friendly as it gets, and it’s newest feature proves it.
Not that what we had before wasn’t great - the ability to add as many clients and team members as you want is no small feat in the world of social media management tools. But for a team that is constantly in brainstorm mode we realized we wanted to make Amplifr even more interactive, so that it can truly reflect what we wanted to achieve - that you as a user should be able to do everything you need regarding your social media profiles within the platform itself.
The answer to that turned out to be Content workflows, a feature that closes the gap between agency and client and enables you to approach drafting a social media strategy directly from the realm of Amplifr. So first things first, let’s look at the different roles team members and clients can take in the content workflow scenario:
- Project owner, as per usual;
- Team members with access to publishing and analytics (who we’ll call “editors”);
- See and approve access only (we’ll call those users “clients”).
The project owner remains the administrator of the account — he can manage project settings, users, and billing. But, the difference is that when it comes to Content Workflow, the owner has the same access rights as the editor.
The project owner can:
- enable and disable the “Content Workflow” product;
- manage users and their role;
- do everything the editor can do.
The editor can:
- create post drafts;
- send posts to approval, change their scheduled publication time or return them to drafts;
- take part in post discussions;
- receive notifications if a post has been returned to the discussion;
- view scheduled posts.
- can’t see post drafts;
- can take part in post discussions;
- can approve a post;
- can return a previously scheduled, but not yet published post to discussion.
In order to enable Content Workflow for your project, you need to have at least one user with the “See and approve” role (what we already established that for the purpose of this example we’ll call a “client”).
Once your project meets that requirement, the content workflow process can unfold:
- You (who’s taking the role of “editor”) can now create a new post using either the “Drafts”, “New post” or “Posts” menu items.
- Once your draft/post is finished, you (the author) have to mark it with the “Request approve” button, and that will effectively move it to the “Discussions” page.
That’s this shiny thing:
If the editor does not mark the post as a Draft when creating via the “New post” or “Posts” menu item, it goes straight to the approval stage.
- On the “Discussions” page, the person with the “see and approve access” can leave comments for the post;
- Once they have feedback, post authors/editors can comment and edit the post on the same screen;
- Once the client chooses to “Approve” the post, it becomes available on the Posts page.
What else you need to know about the content workflow process:
- The history of post changes is visible in the comments section.
- The “client” has the capability of choosing to return any scheduled posts (that’s every post visible in the “Posts” page) to the discussion and postpone their publication. In that case, the post (s) in question should be reviewed and approved again before they can get scheduled for release again.
In order to make sure everyone remains on track with the content creation process, Amplifr sends out email notifications to:
- the client, if a post that is due in the next 24 hours gets created;
- to editors and account owners, if a post that is due in the next 24 hours gets moved back to the discussion.
What if I want to convert an existing project to use the new Content Workflow? What will happen is that the project owner and project editors will lose the ability to schedule posts all by themselves. Instead, only the posts that were approved by the client will make the schedule.
Since we’ve covered the creative aspects of managing multiple social media profiles, we are down to the very last bit - but hardly the least, and that is: analysis (or analytics) and reporting.
If you’re a complete newbie interested to start from the basics and learn more about the subject, you have our SMM Analytics and Reporting Guide at your disposal. Here we’ll mostly cover what Amplifr has to offer in terms of analytics and reporting.
As we all know, most social media platforms give you analytics of some kind. We’ve proclaimed Facebook the absolute king, both here and in the abovementioned SMM Analytics guide. Twitter and Instagram are not so shabby themselves.
But what can you gain from the added analytics social media tools like Amplifr offer? When you track how your posts are performing, you get valuable insights that can help you be smart about marketing spending and content strategy. In the long run, paying attention to your numbers and investing time and resources on analysis, always beats blind marketing spending, and by a large margin.
I simply can’t stress how important it is to learn how to evaluate when your social media marketing is doing great, and to read the signs when it’s plummeting. We’ve previously covered what all the top platforms have to offer in terms of analytics as a part of their vanilla experience, but let’s take a look at what Amplifr does to enhance that experience.
There are three levels of analytics:
- Single post stats (visible in your project’s content plan) allow you to see how much your audience liked a specific post and how much revenue it attracted.
- Daily stats work as an overview of your daily content - what worked and what didn’t.
- Analytics dashboard.
The analytics dashboard is where you can get a bird’s view of how your entire project is performing. This is what can help you plan future campaigns the most, as it’s incredibly efficient in putting things into perspective.
Its main components are:
- Engagement rate - by clicks, reposts, likes and comments
- Follower growth (or decrease)
- Post rating - where your top content is always featured in a weekly, monthly, and an “all time” view.
Amplifr gives you the option for integration of Google Analytics into your account. When you do this, you allow Amplifr to grab goals data from Google Analytics, and add additional URI tags to your post links so it can measure the performance of each and every one of your posts. Using the tag, it pulls conversion and traffic stats from Google Analytics.
What this implies is that you will upgrade your usual analytics that track likes, shares, views and comments to more conversion-based analytics that show you exactly where leads and sales are coming from. This way, you can truly leverage your social media strategy – as we know, likes do not bring sales - conversions do.
So Amplifr gives you a comprehensive list of the performance of your posts, based on conversion and traffic data, and presented visually as daily stats. And all of this data looks even better when packed into an awesome, automatic report.
Chances are that if you’re a marketer, you’ve learned your stats by heart. But how to go about presenting that info to your clients, both the good and the bad? The goal of every agency, large and small is to present it in the best possible way, but as that’s not the only thing that falls under your job description, your goal is to simplify reporting as much as possible, so that you can pursue other, far more enjoyable aspects of online marketing, such as creating killer posts.
The good news is that you don’t need to look further than Amplifr when it comes to reporting, because the tool creates reports for you automatically.
Apart from the fact that your social media performance data is always available on Amplifr online, Amplifr also sends you weekly and monthly reports for each of your projects with highlights and trends. You can choose who receives reports - and invite your clients and partners.
But even if you’re old school (like me) and like Excel sheets - Amplifr has you covered. You can always download an Excel report containing all your raw stats.
These are recorded on a day-per-day basis, and the data is then pivoted into several views:
- performance by network type,
- performance by weeks,
- performance by authors,
- performance by hashtags,
- performance by labels,
- and a chart dashboard
There’s nothing more useful than a good old Excel report for client presentations - and a lot of Amplifr’s clients use it for that purpose.
Instagram’s service rules state that the only way to legally post to Instagram is to use the app on your smartphone. All other ways are explicitly prohibited. What this means is that whenever you use a third party service for posting on Instagram (no matter how legitimate and trustworthy it looks) - your password might be compromised, which in turn could result in your account getting banned for violating Instagram terms of service.
At Amplifr, your security has top priority. We don’t ever want to risk your account getting banned, and that’s the very reason we refrain from posting directly to Instagram for now.
The good news is that you can still schedule an Instagram post in Amplifr, and we will send you a notification via our iOS app or our Telegram bot at a chosen time prior the scheduled posting time. That way you could easily work around it, and post the picture, video or text we have sent you to Instagram.
- If you’re an international company with target audiences in more than one country, you don’t need separate pages! You can set up a post to a Facebook page in two languages, and here’s a guide on how to do it with Amplifr. As a company that caters to different markets ourselves (Russian, European and American) we definitely know what we are talking about!
- Use Amplifr’s built-in Emoji Picker to create your own custom emojis in no time. They are a playful addition for any post that lacks visuals, because we know how important visuals are.
- UTM tags can be great in tracking and analyzing your page’s traffic sources. Check out our guide on how to use them with Amplifr.
The team at Amplifr is constantly working on expanding the tool’s awesome features. One thing is that we’re constantly expanding our list of supported platforms, but for now, there’s a new Amplifr feature coming up - Project Dashboard.
We are also working on enhancing our Content Workflow features with email notifications, so be sure to stay tuned.
- Create and schedule posts either directly in your Amplifr dashboard, or by bulk importing your up to a 1000 posts from an excel or .csv file;
- Use content workflow to share drafts with clients and receive their feedback before you schedule posts;
- Keep an eye on peak activity times based on audience engagement right in your content plan;
- Set different roles to your team members and customize access levels;
- Measure and compare audience engagement;
- Access analytics and get inspired from your top performing posts;
- Get free analytics reports every week and month;
- Download an Excel report of your stats whenever you want;
- Use the data from our analytics to report to clients, or to evaluate your own social media marketing direction.
When I think of how much time I have spent on posting day and night in the past, it just makes me realize how much we’ve achieved with social media management tools in 2017, and how much we’ve personally achieved over this year with Amplifr! We strived to devise a killer tool that we ourselves would love to use and voila!
That being said, apps, features and tools are constantly evolving, but if there is any tip that we have personally learned, and that we know will stand the test of time is: SMM should never be approached without a strategy. That means: plan carefully and definitely use the tool you feel suits your needs best.
We’re eager to hear your experiences with managing multiple social media accounts!
What’s your favorite tool? Are there any tips you can share and get the discussion going? If you’re interested in any other topic that falls under the umbrella of SMM, check out the other handy resources that we have on our blog.
And as always, if you have any questions, give us a shout out!