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How to Write a Professional Twitter Bio

What are two things that the greatest Twitter bios have in common? They’re both original and memorable. So, how to write a professional Twitter bio that shares these characteristics?

By Ana Simova, content writer at Ranking Press

    We’re here to help you out. After all, it’s not that easy to introduce yourself and entice followers in only 160 characters or less. In fact, it can be pretty hard when trying to create something that’s original and memorable, with a spice of humor.

    Your Twitter bio represents you and/or your brand, so it’s great that you’re here.

    Our goal is to give you some tips and examples which are the main ingredients that will inspire you to write a great bio. And, who knows, it might later be used as an example in future articles on this topic. 

    But before we start, do you know that Amplifr is one of the best scheduling tools that also gives you analytical insights, best posting times, and even schedules your Evergreen posts with one click of a button? You can manage multiple social media accounts and schedule all your posts on your Facebook, Instagram, and Twitter accounts, as well as LinkedIn, Tumblr, Pinterest, and more.

    Learn more about Amplifr here to see how it’ll help you be more organized and consistent with your posts. You’ll also save a lot of valuable time, so sign up for your free 14-day trial today!

    How to Write a Professional Twitter Bio

    Let’s give you 7 important tips you should consider if you want to take your bio to the next level. We’ll also give you professional Twitter bio examples for some, so let’s begin.

    Introduce Yourself and Add Some Personality 

    Who are you? What do you do? What’s your mission? Why should people care? You should be able to answer most of these questions in the beginning of your Twitter bio. Make it short and sweet yet informative without any unnecessary words. You can answer the first two questions in the first sentence, and the other two in the second one. 

    Another important thing is to add some personality into it. If you’re a quirky person, make your bio quirky as well. If you’re more formal and straightforward, make sure that your bio reflects that. Don’t be afraid to use emojis if they help you to express your personality better, just don’t overuse them. Stay true to who you are and don’t be afraid to stay true to your voice.

    Here’s how the author Emma Kennedy described herself in her bio in a few short sentences.

    These questions should be answered even if you’re a brand. What is your business about? What does it offer? What’s your company’s mission? Why should people care about it? Use your brand’s voice to remain authentic and consistent while standing out at the same time. 

    We have a tone of voice guide that can help you to easily express your brand’s voice, so make sure to read it.

    Use the Provided Space Wisely

    Beware that you only have 160 characters to write your Twitter bio. Of course, you don’t need to use all of them. After all, there are some great bios out there that comprise of only a few words, like Conan O’Brien’s bio. It includes around 30 characters but even though it’s short, it conveys his personality and in a weird and funny way, you can understand that he’s a comedian.

    That being said, according to this study and some others, longer bios will get you more followers. So, if you want to increase your chances in getting more followers on Twitter, we recommend that you use the 160 characters as efficiently as you can. Look at how Mark Ruffalo used almost all characters to tell us who he is and what his mission is.

    Use Keywords

    Targeted keywords from your industry will make your profile more discoverable on the platform, so make sure to use them. You can use various tools like Google’s Keyword Planner to find them and then you should strategically place them so they sound natural.

    For example, let’s say that you’re a social media marketer. You should obviously use these three words in your bio but also some other related keywords like digital marketing. Look at how this digital marketer, consultant, and speaker used these and other related keywords in her bio.

    Include Your Accomplishments

    What are your accomplishments so far in life? Did you receive an award for something? Did your blog get mentioned or your article shared on a prominent website? Were you a speaker at some event? Were you mentioned on some list, or maybe have a book or an eBook? Whatever your accomplishments are, make sure to include them in your bio. They don’t have to be very formal, so don’t be afraid to tell the world about them.

    For one, they will tell the person who visits your profile that you’re a professional whose hard work has been recognized in some way. But also, this can be a great conversation starter. For example, if you mention that you’ve been included in the Top 10 Social Media Marketers in Chicago list, someone can ask you something about that and start a conversation. 

    Kim Garst’s bio is a great example.

    If You Use Humor, Don’t Overdo It

    With hundreds and thousands of “Funny Twitter Bios” articles out there, does this mean that your bio has to be funny as well? The answer is no. However, humor can surly help to make you more approachable and your bio more memorable. So, if you do decide to write a professional Twitter bio in a funny way, make sure to use humor sparingly. After all, your bio is supposed to tell the world who you are, what you do, and why you do it, so humor is not necessary. 

    Tom Hank’s bio is mentioned as an example in almost all of the “Funny Twitter Bios” articles, so let’s see it.

    See how his bio gives you chuckles but doesn’t sound fake and overdone? He has given us information both about his career and himself as a person in a funny way, and that’s why this is a great example. So, if you want to write a professional Twitter bio and use humor, make sure that you give those who read it some information about yourself instead of just being funny for the sake of being funny. 

    Add Links to Your Other Accounts

    Let me ask you something, why are you on Twitter? You might answer that you want to increase the number of your followers, and that’s legit. But is that the end goal? Of course not. You probably want to be contacted by employers, or by people who want to be guests on your podcast or YouTube channel, maybe get more subscribers and followers on your other social media accounts, or you want consumers to buy your products? Whatever the reason is, in order to achieve it you need links in your bio.

    Want to be offered a job? Include your contact information like your email. Want more followers on Facebook? Include a link that’ll redirect your Twitter followers to your Facebook profile. Want to sell more product? Include a link from your online store. And so on, you get the gist.

    After all, the bio is the first thing most people see when checking out someone’s profile, so make sure that you use this space wisely and to your advantage.

    Let’s see some great examples.

    Ethan Klein, the creator of H3H3 Productions, obviously wants to promote his YouTube channel which is why he made it his main link. But he also wants to attract new guests for his podcast, which is why he left his email so that people can contact him. 

    Vsauce, on the other hand, promotes his website which is why he included it in his bio, but he also included a link to his Instagram profile, and inserted his YouTube channel as his main link.

    Add a Call-to-Action

    And finally, besides adding links, you also need to include a call-to-action so that you followers and potential followers are encouraged to take a certain action. But first, you need to think what your priority is. To get more Twitter followers? Or more YouTube subscribers? Maybe sell your products?

    Here’s a great example. Honey, a free browser extension that helps consumers save money by showing them the best online deals, obviously wants their Twitter followers to download their extension and app

    iRunFar’s Twitter bio is another great example.

    They obviously want to increase the number of their Patreons, which is why they included their Patreon account and encourage people to join them.

    Final Words

    As you can see, writing a professional Twitter bio that’s both original and memorable is not that simple. However, if you take the above-mentioned tips into consideration, we’re sure that you’ll write a great bio that will tell people who you are and bring you more followers than you imagined. So, use the 160 characters wisely, and follow us on Twitter!

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