An in-depth look at hashtags to expand your social reach.
Or maybe you want to get into content curation but don’t know where to start? When should you do it? Is it legal? And how do you properly repost on Instagram and Twitter in particular?
If you haven’t added reposting user-generated content to your social media strategy yet, now is the time to do so. So, let’s go over all the reasons why you should repost on social media and focus on reposing on Instagram and Twitter in particular.
Reasons Why You Should Repost on Social Media
Posting your original brand content on social media nowadays is simply not enough. Thankfully, there are a myriad of benefits reposting on social media can bring to your business. Let’s quickly go over the most important ones.
You’ll Create Trust and Build an Engaged Community
Reposting your followers' content will not only create more trust in your brand and make it seem more authentic, but you’ll have a chance to create and nurture an engaged and vibrant community. This will help you build your business or personal brand on social media and have a dedicated and loyal group of followers. You can then easily convert them into paying customers who’ll buy your products and share your content.
You’ll Gain More Visibility and Increase Your Reach
Another major benefit to reposting content is that your brand will gain more visibility on social media. The more people see your content, the more followers you’ll gain, and the more followers you gain, the more customers you’ll have. Isn’t this an enough reason to repost on Instagram and Twitter? Plus, you’ll fill your feed with beautiful content, and that’s always a plus for your content strategy.
Learn how to create an awesome content strategy by reading our Content Marketing Strategy Guide.
You’ll Give Your Customers Real-Life Use of Your Products
Lastly but not least importantly, always repost user-generated content where a mention of your brand or product is included. That is, if it’s in a positive context, of course. Consumers want to see real-life use of the products they’re interested to buy before making the order, so learn how to repost on Instagram and Twitter and make your sales soar.
How to Repost on Instagram
Reposting on Instagram, otherwise known as, is when you share another Instagram user’s photo or video on your personal or business account. There are a couple of different ways in which you can repost on Instagram, so let’s go over each.
Repost on Instagram Manually
Let’s start by saying that there’s no ‘repost' or ‘regram' button available on Instagram so it’s impossible to repost a photo or a video with one click of a button. That being said, there is a way to do this manually (with photos only) and it involves taking a screenshot.
Simply find the image you want to repost and take a screenshot. Make sure to cut out everything but the image and you’ll have it saved in your ‘screenshots' folder in your gallery where you can find it and repost in on your Instagram profile.
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Repost on Instagram With Third-Party
The only way in which you can repost both photos and videos is by doing it with third-party apps such as Regrammer, Sked, RepostA, and more. We downloaded the RepostA app to show you how to do it step-by-step, so here goes.
Once you open RepostA you’ll immediately be given an explanation about how the app works.
To start, just click on the Instagram button that’s in the top right corner and choose the photo you want to repost on your profile.
Then click on the three buttons in the top right corner and copy the link.
Go back to the RepostA app where you can add a small button on the image to credit the post’s original creator and if you want to publish it immediately, click «Repost now».
You’ll be then taken to your Instagram where you can crop and edit the photo, write your own caption, and voila!
The photo is reposted and downloaded into your RepostA folder.
Repost Instagram Post as a Story
Do you want to repost another person’s image in your Instagram Stories? There’s nothing easier.
Just choose the image, click on the «Share» button, and then on «Add post to your story».
You can then add a filter, edit the image’s size, add emojis, text, GIFs, and so on.
And that’s all, once you click on the «Send to» button the image will be shared as your Story with your followers.
Repost an Instagram Story
First things first, you cannot repost any Instagram Story — only the ones where the original creator has tagged you.
If an Instagram user tags you in their Story, you’ll immediately receive a direct message. From that moment on, you’ll have 24 hours to repost the Story with a simple click on «Add This to Your Story».
You can resize the photo, add text, emojis, GIFs and when you click on «Send to» your Story will be published.
Before You Repost on Instagram, Beware of the Following
The most important thing to remember out of all this is to always ask permission before reposting someone else’s Instagram post on your own profile OR tag the original creator and give credit in the caption.
Another thing to keep in mind is not to edit the images but post them in their original form. After all, you’re not their creator, so respect the original creator’s work and don’t change their work.
How to Repost on Twitter
Reposting on Twitter, otherwise known as retweeting, is when you share someone else’s tweet on your personal or business account. It’s a popular feature implemented by Twitter and for quite some time has a built-in button under every tweet.
Before the automatic retweet button was implemented, Twitter users were reposting tweets manually. This was done by writing RT (retweet) and then copying and pasting the tweet’s content alongside the the original author’s username. When reposting tweets manually, you can also add your own comment by writing it at the very beginning before the ‘RT'.
A manually reposted tweet would look something like «[Your Comment] RT [Original Author Username]: [Entire Tweet Content]». This can still be done, but most people now prefer to retweet automatically, by using the built-in retweet button.
When retweeting the right way, which is by using the button that’s under every tweet, you’ll not only save a little time, but your reposted tweet will be displayed on your feed much more elegantly.
By clicking on the ‘retweet' button, you are immediately given an option to add your own comment.
If you choose to add a comment, all you need to do is compose your message in the pop-up box that appears. However, if you don’t want to comment on your reposted tweet, just leave the comment box empty and click on the ‘retweet' button.
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Retweeting With Comment or Without?
If you’re thinking whether or not to add a comment when reposting someone’s tweet, there are some differences that are useful to be known so let’s mention them.
If the tweet you want to repost contains an image, when you add your own comment and retweet the post that same image will be shown but with much smaller dimensions aligned on the left. Also, the profile picture thumbnail of the original author won’t be displayed.
However, if you choose to only retweet the post without writing your comment, there is going to be a small profile picture of the author but the image of the tweet will be much larger and shown in full-size.
Another thing that changes when you add a comment is the color of the links. They become the same color as the regular text — black. Instead of them being blue and clickable, users will now have to click on the original tweet and then click on the link to open it.
The last thing we want to mention is that the retweets you publish without comments won’t be shown in your Twitter Analytics. However, if include a comment and post a tweet, it will gather data and metrics just like any other regular tweet you publish.
How to Share a Twitter Video Without Retweeting it
Sometimes we want to share a video on Twitter that some other user has posted, but we don’t want to simply retweet it. We might want to create our own tweet and add a custom text. Well, if you have a mobile device, and you most probably have, you can do that in a few very easy steps.
For iPhone and iOS Devices
First, we need to find the video we want to embed in our own tweet and press and hold in the center of it where the play button is for a second or two. A dialog for sharing the video will show up where you need to tap on the «Twitter Video» option.
You’ll get a link from the video where you can also add a custom message above the URL. When you’re done with writing your message, you’ll need to tap on the ‘Tweet' button and the video will be shared as your tweet with your own message. This trick can be used only on iOS mobile phones.
For Android Mobile Phones
As for sharing a video without retweeting on Android mobile devices, you’ll need to find the video on a desktop computer, click on the drop-down arrow of the video, and select Embed Tweet.
There you’ll see a somewhat larger block of code from where you’ll need to copy only the second URL. After you’ve extracted the second link from that code, all you have to do is paste it in your new tweet after composing your message.